Fashion in the news: a day in the life of Victoria Beckham
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Every week, FashionUnited selects the most interesting reads about the fashion industry published across UK and international news outlets. Here’s what you may have missed this week:
Former Spice Girl member Victoria Beckham has managed to establish herself as an acclaimed fashion designer. With a collaborative collection with Reebok launched this week and a recent eyewear licensing deal with Marchon Eyewear, not to mention a 30 million pound private equity investment in 2017, there’s no doubt she wants to take her label to the next level in the upcoming years. Ever wondered what a day in Victoria Beckham’s life looks like? Reporter Jess Cartner-Morley, from The Guardian, followed her around to find out how she juggles a global fashion brand, four children and one of the world’s most scrutinized marriages. Read it in full here.
Speaking of the Spice Girls, the girl band (who is going on tour without Beckham) came under fire this week for launching a “girl power” T-shirt in a campaign for “gender justice” in collaboration with UK charity Comic Relief. However, the T-shirts are made by a factory in Bangladesh where female workers are paid less than 35 pence an hour. Thousands of garment workers went on strike in the country this month demanding a fair living wage and safe working conditions. Police used rubber bullets, tear gas and water cannons against the protesters, killing one and injuring dozens.
Big retailers selling copycat designs
Fashion Nova, the fast-growing American ecommerce which topped Google’s list of most-searched fashion brands in the US in 2018, has been accused of plagiarism by fashion designer Luci Wilden, of London-based label Knots & Vibes. Fashion Nova was selling a dress that looked identical to Knots & Vibes’ “Skin Out” crochet dress, for less than half the original price.
After reaching out to the American company, Wilder received an email with the following message: “kindly note that Fashion Nova has different vendors all over the world and they are the ones who get to make the outfits we post on our website. We sincerely apologize for the inconvenience”. The dress was removed from Fashion Nova’s website after Wilder’s Instagram post complaining about the situation went viral.
This isn’t, however, the first time small fashion entrepreneurs complain bigger retailers are ripping off their designs. Why is this problem so ubiquitous and what can designers do when that happens to them? Quartzy has published an interesting article looking to answer these questions this week.
The future of sneaker reselling
“Some sneakers are better investments than many bonds”, said trend forecaster David Shah in his talk about the future of fashion at Dutch trade fashion show Modefabriek this week. As drop culture becomes stronger and stronger, the sneaker resale market has had its best year to date in 2018, leading luxury marketplace Farfetch to acquire Stadium Goods, one of the leading online marketplaces in the segment. Interested in knowing what the future holds for the sneaker reselling market? Highsnobiety has published a comprehensive article on the subject.
Fashion as political statement
While male politicians are rarely criticized for their sartorial choices and can get away with wearing the same dark suits over and over, the same unfortunately cannot be said about female politicians. Women in power are often fashion shamed by the public and the media, a move which author Susan Faludi qualifies as a backlash to women’s presence in politics in her seminal 1991 book “Backlash: The Undeclared War Against American Women”. Faludi argues that the fashion shaming of female politicians implies that a woman’s first and most important function in society is to look pretty, while their male counterparts are evaluated by what they have to say.
Fortunately, savvy female politicians are actually taking advantage of the fact everybody pays attention to what they wear, choosing to use fashion as a statement. Nancy Pelosi’s choice to wear fuchsia when named house Speaker in the US House of Representatives, is such an example. But she’s not the only one. This week, the Telegraph dedicated an entire piece to politicians using fashion to make their point.
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Pictures: Courtesy of Victoria Beckham