Fashion in the news: how the Kardashians have changed the industry

Every week, FashionUnited selects the most interesting reads about the fashion industry published across UK and international news outlets. Here’s what you may have missed this week:

Love them or hate them, the Kardashian/Jenner sisters are among the most powerful names in fashion today. Online retailers such as Boohoo, Pretty Little Thing, Nasty Gal and Fashion Nova have risen to popularity by offering affordable versions of outfits worn by the Kardashians. With their ultrasexy aesthetic, the sisters have helped to popularize trends like corsets, crop tops, bodycon dresses and latex. They have also left their mark in the beauty industry, popularizing contouring sets, fake eyelashes and liquid lipsticks. Formerly dismissed as “trashy pop culture”, the Kardashians have become so influential they are now accepted in high fashion circles too. Kim Kardashian has graced the cover of Vogue magazine, won an CFDA award and can often be seen in the front row of luxury fashion shows. Kendall Jenner is now the highest paid model in the world. Want to understand just how powerful they are and how much money the Kardashian business generates? Then read the piece published this week by The Guardian .

Fashion’s growing appetite for interiors

Zara, H&M, River Island, Urban Outfitters and now even Asos. More and more affordable fashion retailers are venturing into homeware and, according to this article, the trend is here to stay. Why? Social media has caused people to open the doors of their homes to the outside world. It doesn’t suffice to have an enviable fashion sense anymore, interiors must be stylish and trendy as well. In sum, the “shelfie” is the new “selfie”.

Seven young fashion designers to keep an eye on

Wondering who the next big names in fashion will be? Vogue UK has published a list of seven promising young designers who are bringing a breath of fresh air to the industry. Meet them here.

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Photo: courtesy of Asos