FashionUnited highlights from January '19
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Fashion
As January comes to an end, wrapping up a selection of the world's biggest men’s fashion shows, FashionUnited takes a look back at some of our standout stories of the month.
LFW Men’s: Christopher Raeburn marks 10 years
Christopher Raeburn put greater emphasis on sustainable fashion in his autumn/winter 2019 collection to mark his ten years in fashion during London Fashion Week Men’s. Raeburn, who has always been known for his ‘Remade, Reduced, Recycled’ design ethos, was inspired by iconic pieces from the past ten years, which showcase his use of creating pieces constructed using deadstock materials and waste fabrics, as he amps up his sustainable message to do more to further close the loop as part of the brand’s next chapter.
Is there a future in dedicated men’s fashion weeks?
New data from Launchmetrics states that brands must evaluate the costs of organising two shows per season for menswear and womenswear, putting a spotlight on whether there is a future for dedicated men’s fashion weeks. The report shows that the rise of genderless fashion and coed shows means that two shows per season doesn’t offer the same return on investment expected in terms of media impact, and that’s putting into question the viability of menswear showcases in London and New York.
Interview: what Stitch Fix can teach us about the future of retail
Founded in 2011 by Katrina Lake, Stitch Fix is an online personal styling service in which a combination of algorithms and human stylists selects clothing, shoes and accessories from more than 1,000 brands for its clients. For many analysts, Stitch Fix is the fashion version of the business model that made companies like Netflix and Spotify successful. FashionUnited spoke to Eric Colson, Chief Algorithms Officer at Stitch Fix, to learn about the company’s business model in more detail.
No deal Brexit could spell disaster for British fashion industry
It was to be the plans of all plans, with Prime Minister Theresa May to lay out the withdrawal agreement for the UK to leave the EU. The terms of which spelled out the future relationship for both citizens and companies whose close ties to the continent remain under threat. But while in a matter of weeks Britain is due to leave the EU, the country remains as divided today as on the day of the referendum.
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These are the top 10 global consumer trends in 2019
Market Research Firm Euromonitor published a report in January outlining the top 10 consumers trends to be expected in 2019 around the world. FashionUnited summarizes them in this article.
Over 23,000 stores predicted to disappear from the high street in 2019
It looks like 2019 could be another difficult year for UK retail, with more than 23,000 shops forecast to close, resulting in a further 175,000 job losses, according to an annual report from real estate adviser Altus Group. The findings suggest that 2019 could be even worse than 2018, which saw a drop in independent stores and increased store closures throughout the country.
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WGSN Buyers’ Briefing: retail focus for Fall 2019
The trend forecasting site delivered a comprehensive retail-driven summary of trends driving Fall/Winter 2019 sales for those walking the floor of PROJECT Men’s trade show this week to finalize their Winter buys. Here is what will dominate compiled by color, pattern, materials and key items.
'Tired' Lagerfeld misses Chanel Paris couture show
Karl Lagerfeld pulled out of two Chanel Paris haute couture fashion shows in January, with the label announcing the veteran designer "was tired this morning". As the French capital was hit by a snowstorm, the 85-year-old creator left his studio head Virginie Viard to take the bow for him at the end of his spring-summer collection.
Cath Kidston launches new campaign to reposition brand
British retailer Cath Kidston, widely known for its vintage prints and cutesy florals, has enlisted model and actress Poppy Delevingne to front its spring/summer 2019 campaign, as part of a new strategy to reposition the brand towards a younger audience. The move is being called “pivotal” by the heritage brand, which was established 25 years ago, as it marks the first time in the retailer’s history that they have enlisted a celebrity face to promote its products in an ad campaign, and comes as Cath Kidston’s losses hit 10.5 million pounds last year.
How to use Pinterest to promote a fashion business
With its 250 million users, Pinterest is much smaller than other social networks: Facebook has a massive user base of 2.2 billion, while YouTube gathers 1.8 billion, Instagram counts 1 billion active users and Twitter, 326 million. But marketers looking to promote fashion brands shouldn’t overlook Pinterest just because of its smaller size, as it is a very powerful tool to reach out to new customers.
Main article photo credit: Cath Kidston