Mia Pielle to shake up how you shop for nude clothing

London - ​Joining in the battle to redefine the industry's definition of the word nude, and the likes of Nubian Skin, Christian Louboution and Björn Borg comes Mia Pielle. Developed by Harvard Business School MBA candidates Nancy Madrid and Atima Lui, the new clothing concept seeks to rewrite the industry's understanding of the colour nude. Mia Pielle curates all nude-toned clothing items offered online and brings them together on the one-stop web store.

"As two women of Mexican and Sudanese heritage, we often feel like we don't meet the standard of beauty in this country," explained Lui said to Mic. "[The industry's definition of nude] is not nude for everyone."

Currently in testing-phase, the website will offer users a selection of six shades of nude to choose from, ranging from ivory, to bronze to mahogany. After users have choosen their shade of nude, they will be asked to select what item they are searching for, such as shoes or lingerie. The duo developed a proprietary algorithm to curate lingerie, clothing and accessories in their six different shades of nude from a variety of online retailers and brands.

The idea for Mia Pielle stems from its founders frustration of being readily unable to access the products available. "We women come in a wide range of skin tones, and we all deserve products that match our unique hue," continued Liu. "What's interesting is that the fashion industry does produce brown-colored items in many shades. However, fashion brands treat these products like fashion colors that come in and out with their particular seasons and not like a functional nude concept required year-round."

"This makes it particularly difficult for multicultural women to find the right nude product, at the right time, and in the right color to match their unique skin tone." The founders, who acknowledge that finding the right shade of nude can be a challenge for women of all ethnicities and tones, hopes Mia Pielle will help the fashion industry redefine its current limited, view of nude.

"Our dream is for every brand and every retailer that offers nude products to do so in multiple skin tones," Lui said. "The more companies that make the change the better for our customers, and for women everywhere." ​

Photos: Mia Pielle Facebook