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Pure London joins war on plastic

By Huw Hughes


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UK trade show Pure London has announced that it will be cutting down on single-use plastic this year at its upcoming February event.

Pure London will be switching out its speakers’ plastic water bottles with sustainable glass ones, as well as getting rid of plastic cutlery in all catering areas and installing recycling points around the trade show.

The announcement comes in line with Pure London’s Power of One campaign which it launched last year - a campaign which looks to unite the fashion industry in taking steps towards a more sustainable future.

“Of course, we know we can’t ban plastics altogether, but we’re confident that with the help of our exhibitors and visitors, we can cut down on the amount we use,” said Julie Driscoll, UK regional director at ITE group - the parent company of Pure London. “We’d like to urge everyone coming to Pure London to support our pledge and work towards being single use plastic free too.”

ITE group also announced that the Power of One campaign would be adopted across its portfolio of trade shows, including the Spring and Autumn fair.

Driscoll continued: “By creating a forward-thinking supply chain and taking positive action towards change, our shows will offer a platform for greener and healthier fashion and retail industries. Ethical fashion is no longer a buzzword. Sustainability is not a trend. Manufacturing and retailing with a conscience is an essential not just a niche concern for retailers, brands, manufacturers, growers, and everyone else across the supply chain.”

Pure London and Pure Origin take place at London Olympia from 10-12 February, 2019.

Photo credit: Pure London

ITE Group
Pure London