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Brioni appoints Fabrizio Malverdi as CEO

London - Kering wasted no time in appointing a new Chief Executive Officer to lead Italian menswear label Brioni. Following the recent departure of its former CEO, Gianluca Flore, who left his role at Brioni last month after a two and a half year tenure comes the appointment of his successor Fabrizio Malverdi.

Brioni taps Fabrizio Malverdi as CEO

Set to take over the lead at Brioni from April 18 onwards, Malverdi has been tasked with accelerating the international expansion of the high-end menswear fashion house. In his new role Malverdi will be reporting directly to Jean-François Palus, managing director of Kering. He brings with him years of experience and has held management positions in luxury fashion houses such as Dior Homme, Givenchy and John Galliano.

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In 2016 he was appointed CEO of Agent Provocateur, but left his position at the premium lingerie retailer following its pre-pack administration which saw the brand acquired by Four Holdaings, a London-based fashion and retail company. Malverdi started out his career in the fashion industry in advertising in 1996, when he became director of Staff International and was in charge of the Vivienne Westwood and Margiela licenses and international subsidiaries. In 2006 he joined the team at LVMH, where he served as CEO of John Galliano before he was subsequently appointed president and CEO of Givenchy in 2008, and managing director of Dior Homme in 2011.

Flore, Malverdi predecessor, joined Brioni in November 2014 and selected the menswear label former creative director Justin O'Shea, a womenswear retail executive who had no design or tailor experience. He suddenly stepped down from his role as creative director last October, after a six month tenure and Flore followed his exit a few months later. During O'Shea brief time at Brioni he moved the brand away from its heritage and roots, tapping metal band Metallica to star in the Italian label's autumn 2016 campaign for example. "Kering is grateful to Gianluca Flore for his achievements at the helm of Brioni over the past two years," said the company in a statement this morning.

Now it is up Malverdi to reposition the brand and reconnect it with its heritage once, guiding it going forward.

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