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New Bond Street named Europe's most expensive shopping street

By Huw Hughes


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New Bond Street has been named the most expensive shopping street for retail rent in Europe and the third most expensive in the world, according to the 30th edition of the Cushman and Wakefield annual report. The UK shopping street retained its third position in the ranking, beaten to top place only by Causeway Bay, Hong Kong, and Upper 5th Avenue, New York, which topped the list with first and second place, respectively.

Paris’ Avenue des Champs Elysees and Milan’s Via Montenapoleone followed New Bond Street in fourth and fifth place, while further down the list Tokyo’s Ginza shopping area came in at sixth place and Sidney’s Pitt Street Mall at seventh.

The West London street’s average rent for the second quarter of 2018 was reported at 13,600 pounds (16,071 euros) per square metre, topped only by Causeway Bay at 21,372 pounds (24,606 euros) and Fifth Avenue at 18,008 pounds (20,733 euros).

Top 10 most expensive retail locations by country

Rank 2018 Rank 2017 Location City Country Rent €/sq ft/year
1 2 Causeway Bay (main street shops) Hong Kong Island Hong Kong * 24,606
2 1 Upper 5th Avenue (49th - 60th Sts) New York USA 20,733
3 3 New Bond Street London United Kingdom 16,071
4 5 Avenue des Champs Elysees Paris France 13,992
5 4 Via Montenapoleone Milan Italy 13,500
6 6 Ginza Tokyo Japan 11,232
7 7 Pitt Street Mall Sydney Australia 8,882
8 8 Myeongdong Seoul South Korea 8,364
9 9 Bahnhofstrasse Zurich Switzerland 7,872
10 10 Kohlmarkt Vienna Austria 4,740
*Hong Kong is a Special Administrative Region (SAR) within China
(source: Cushman & Wakefield)

Commenting on the report in a statement, Head of EMEA Retail Research at Cushman & Wakefield, Darren Yates, said: “There is still a significant appetite for premium retail sites globally, with the top retailers using stores as part of their customer experience strategy.

“While global trends are not completely uniform, there are some common themes. The most notable include the continued growth of online, omni-channel retailing as standard and significant investment in store design. While technology is still a major disruptor in retailing, it is also enabling physical retail to fight back as it allows retailers to better understand their customers and to enhance the in-store experience.”

London’s New Bond Street is the most expensive European location and third globally

Justin Taylor, Head of EMEA Retail at Cushman & Wakefield, added: “There is still a healthy future for the sector but we are moving to a ‘beyond retail’ phase driven by societal and technological change meaning business models will also need to adapt.

“Traditional retail will survive and in many locations prosper, but it will likely form a smaller part of the overall occupier mix. Even in these most expensive high street locations, we are likely to see a mix of uses such as restaurants, leisure, fitness and services.

“As a result, traditional retail is therefore being resized, reinvented and reimagined. This is most evident in the US and the UK, both of which have felt the force of retailer restructuring and shrinking store networks in some sectors, as well as a downward readjustment of rents in some areas. Equally, however, the disruption is also creating opportunities for exciting new operators and formats to emerge.”

Photo: Courtesy of Louis Vuitton, New Bond Street store.

New Bond Street
UK high street