SuperTrash to open second UK store

Contemporary fashion label SuperTrash is to open its second UK store next month in Liverpool, marking its first outside of London.

The Dutch brand has acquired a 3,057 square foot store on lower South John Street in Liverpool One, adjacent to the new Zara regional flagship. The store is expected to open at the beginning of August and will house the brand’s SuperTrash Collection, which includes clothing, shoes, bags and accessories.

Commenting on the opening, Olcay Gulsen, founder of SuperTrash, said: “With its reputation as the region’s fashion focus, Liverpool One is perfect for our debut outside London. More than anywhere else in the UK at the moment, it has everything we look for when we open stores; character, a cosmopolitan mix of customers, a strong identity, and a great line-up of brands with a similar ethos and style to our own.

“This is reflected in the great online sales we already have from the region, centred on Liverpool, which gives us a great starting point from which to build our success.”

Miles Dunnett, director of portfolio management at GFM, which manages Liverpool One, said: “Securing the first SuperTrash outside London is a great accolade for Liverpool One, and a reflection of the strong demand from leading fashion and lifestyle brands to join in our success. SuperTrash’s unique style and affordable luxury are a great complement to our existing line-up, and the store is going to be a hit with visitors.”

SuperTrash was founded in 2004 and currently has 15 stores worldwide, including its UK flagship on Carnaby Street, London, and is also sold through high-end boutiques in 24 countries in Europe and America.