A.P.C news and archive

A.P.C. enters beauty category with new "Self Care" range

French lifestyle brand A.P.C. is venturing into the realm of beauty with the introduction of its inaugural skincare line, "Self Care." The collection comprises six crafted products, each featuring orange blossom as a key ingredient, a botanical element revered in both perfumery and culinary arts since ancient times. Reflecting A.P.C.'s...

BusinessFeatured

L Catterton acquires majority stake in A.P.C.

Private equity firm L Catterton has acquired a majority stake in French casualwear brand A.P.C. The LVMH-backed fund will propel A.P.C.’s international growth, which is current sold in over 70 countries and sees 80 percent of its turnover generated from regions outside France. Best known for its clean styling, denim and leather goods, A.P.C.,...

Fashion

Persol launches first collaboration in 50 years with A.P.C.

Persol is teaming up with French fashion brand A.P.C. for the Spring/Summer 2020 season. According to an announcement from the Italian luxury eyewear label, this is its first collaboration in half a century. Together, Persol and A.P.C. created three color variants on the eyewear brand’s iconic 649 model, which was originally designed in 1957 for...

Design

A.P.C. invests in Vanessa Seward

French brand A.P.C. is investing in designer Vanessa Seward who will be unveiling her sixth and final collaboration with the labelthis September. The investment will be for her eponymous label, with A.P.C. providing logistical and financial support for venture, which will be unveiled during Autumn/Winter 2015 Paris fashion week. WWD reports that...

Design

Kanye West’s A.P.C. collection sells out

Kanye West’s menswear collaboration with French brand A.P.C. has sold out within hours after becoming available on the brand's website on July 14. The “small” capsule collection, which features T-shirts, sweatshirts and jeans, is now only available to pre-order, however an exact date for the second drop has not yet been confirmed. The...

Fashion

Kanye West returns to fashion

Rapper and designer Kanye West is returning to fashion with a “small” capsule collection of menswear for popular French brand A.P.C. The fashion brand announced the partnership via its social media channels with a close-up shot of a pair of jeans baring a red A.P.C. Kanye label, accompanied by “A.P.C Kanye West Capsule Collection July 14”. The...

Video

A.P.C. music t-shirts

French cult brand A.P.C. is launching a group of music inspired t-shirts as part of its 25th anniversary celebration. The t-shirts will launch this summer with designs including groups Connan Mockasin, Paradise, The Rapture and Veronica Falls. The designs will be available in store from August. Images: A.P.C.