AEG news and archive

The O2 rebrands outlet shopping centre

The O2, the music, leisure, and entertainment venue in London, is simplifying its outlet shopping brand from ‘Icon Outlet at The O2’, which is owned and operated by AEG and Crosstree Real Estate Partners, to ‘Outlet Shopping at The O2’. The change in the name means that the outlet shopping brand will be more closely aligned with the wider...

Retail

Icon Outlet at The O2 reports successful first year

Icon Outlet at the O2, which opened in 2018, has reported a successful first year of trading and its strongest six-week performance to date, after strong sales in the lead up to Christmas and during Black Friday. The 210,000 square foot premium urban outlet developed by AEG and Crosstree Real Estate Partners, has reported a 36 percent uplift in...

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Video

Video: The Next Black - what is the future of clothing?

This documentary film explores the future of clothing. Meet innovators across the board: the sustainability hero Patagonia, tech-clothing pioneer Studio XO, and the innovative consultancy Biocouture that push the limit to grow clothes out of living organisms. Source: AEG, Youtube

Featured

Retail

The Icon Outlet at the O2 opens

The first phase of Icon Outlet at the O2, the 210,000 square foot premium urban outlet developed by AEG and Crosstree Real Estate Partners, has officially opened, offering exclusive access via Priority for O2 customers, ahead of its public opening on October 20. The Icon Outlet has been designed by CallisonRTKL to offer a premium-led brand mix...

Retail

Icon Outlet at The O2 announces launch date

The first phase of the Icon Outlet at The O2, which will house brands including Hackett, Ted Baker, and Calvin Klein, has confirmed it will open on October 20. The 210,000 square foot premium urban outlet is being developed by AEG and Crosstree Real Estate Partners and will house 85 retailers, alongside 35,000 square foot of new restaurants, caf...

Featured

Retail

Fashion retailers sign up for Icon Outlet

Icon Outlet, the new 210,000 square foot premium urban outlet set to open at The O2 in October, has announced that a raft of UK and International fashion brands have signed up for units. The new development from AEG and Crosstree Real Estate Partners, aims to bring shopping and entertainment together to create a new shopping experience, and is...

Fashion

The Next Black: Merging technology and fashion

“One day we will wear the surface of the computer on our bodies,” believes Nancy Tilbury, creative director of Studio XO in London. The studio is best known for its digital couture and innovative costumes, worn by artists such as Lady Gaga, the Black Eyed Peas and JLS and was one of thestudios featured in the documentary 'The Next Black'. The 45...