AFNF news and archive

A Fish named Fred Frosty Fred FW22 collection

We are pleased to show you our Fall-Winter 2022 collection. As always, Fred will offer you two delivery blocks in various colour themes. Our creative team has built a joyful collection with the title: “Frosty Fred”. Frosty Fred brings you creative new prints in shirts, blazers, sweaters, shoes. We even present winter sport helmets & goggles in...

FashionPress Release

A Fish Named Fred Fall-Winter 2021 collection

Fred puts the extra into ordinary and believes life’s too short to be average. our “Freds” are men of all ages and backgrounds that can turn nothing into something, drab into colourful and ordinary into legendary. A fish named Fred is an exclusive men’s lifestyle brand that stands for uniqueness and individuality. The quirky designs push the...

FashionPress Release

A Fish Named Fred Menswear FW21

A Fish Named Fred has released a new Menswear FW21 collection. The inspiration for this collection is Sailors with many tattoo's. The theme of the collection is Fred on Deck. The main colors for this delivery are prints and multicolored. The A Fish Named Fred FW21 collection will be delivered in the months 8, 9, 10 and 11 of this year with a...

Fashion Partner Content

A Fish named Fred Spring/Summer 2020

The theme for Summer 2020 is Latin Moods. For Summer 2020, A Fish named Fred got its inspiration from the South American culture. This is reflected in a number of characteristic print designs that include chili peppers, sombreros, cacti, tequila, TexMex and post stamps. There are also many floral designs within the collection, including shirts,...

Fashion Partner Content

From a shirt brand to full-fledged men’s lifestyle brand

It’s all about lifestyle brands now The last time we spoke to Rob Schalker, owner and founder of A Fish Named Fred, he was in his car heading to his next appointment. This time, a furniture manufacturer. Rob explained; “The idea is to deliver prints they can put on furniture. Think, chairs, cabinets, sofas, cushions, rugs or even paintings”. Rob...

Fashion Partner Content

A Fish named Fred: Our story has a lot more than just clothing

Words like ‘focus’ and ‘core business’ are a rising trend in the fashion industry, but for A Fish named Fred these terms are not applicable. ‘We are expanding in the width of our brand,’ tells Rob Schalker from Transit-Textiles. “Besides the well-known shirts, jackets and waistcoats, we are developing jeans, socks, underwear, caps, belts and...

Fashion Partner Content

A Fish Named Fred just got new fish in it’s school

With colorful socks and quirky underwear the brand is all ready to rock their new collection once again. A Fish named Fred has fans in over 23 countries and was just recently added to the impressive list of major US retailers like Bloomingdale's and The Marshall Retail Group.

Fashion Partner Content

A fish named Fred interview

5 years ago, Rob Schalker initiated a new funky, outspoken brand with a remarkable name. The fish started to swim and In the meantime the designs of A fish named Fred are sold in more then 20 countries around the globe. How did you come up with the idea for the brand? I have been active in sales and marketing for the fashion-industry since 1998...

Fashion Partner Content

A fish named Fred invites you

The bright and quirky men’s and ladies collection of A fish named Fred will be shown at Panorama Berlin this Tuesday, Wednesday and Thursday.

Design

A fish named Fred swims into Coin stores

A fish named Fred swims into in 8 Coin stores for Spring 2014. The Italian upmarket department store Coin (est. 1926) has decided to make a firm start with A fish named Fred in 8 stores, among which Milano, Bologna, Como, Venezia and Rome. AFNF is preparing special dedicated shop fixtures to give the venues a real fishy outlook Lifestyle brand...

Design

‘A Fish Named Fred’ doing well!

Orders are now pouring in from America, Germany, Austria, Spain and of course the Netherlands. It is wonderful to see how enthusiastically people from all corners of the world are responding to the concept. Several spectacular window displays and shop elements are currently in preparation. Preparations for the Winter 2012 trade fair concept is...

Design

A Fish Named Fred Shirts

A Fish Named Fred: Fresh & crisp with a playful twist. A light-hearted name for an unusual collection. A compact shirt range which stands out through the use of luxurious materials, refined details and contrasting stitching and linings. The use of different buttons and concealed prints produces surprising effects. This collection of crisp shirts...