Allbirds news and archive

Jason Israel joins Allbirds as VP of design

Allbirds has announced the appointment of Jason Israel as VP of design, effective June 1. Israel reports to the company’s chief design officer, Adrian Nyman. The company said in a release that Nyman and Israel – alongside the recent addition of a new color & materials leader, Ailsa Cordon-Michell, formerly associated with The North Face and...

Allbirds Q4 loss widens, names Joe Vernachio as CEO

Allbirds fourth quarter net revenue decreased 14.5 percent to 72 million dollars, while net loss widened to 56.8 million dollars or 37 cents per basic and diluted share. Full year net revenue decreased 14.7 percent to 254.1 million dollars versus a year ago and net reached 152.5 million dollars or 1.01 dollars per basic and diluted share. The...

Business

Allbirds secures distribution deals in Japan and Australasia

Lifestyle brand Allbirds Inc. has announced two new distribution deals in Japan and Australasia, transitioning the company from direct selling to a distributor model across four international regions. From June 1, Goldwin will become the exclusive Allbirds distributor in Japan, and from July 1, Compendium Group will be the brand’s first...

Business

Allbirds names new marketing and design officers

Lifestyle brand Allbirds has announced the appointment of two new executives to its leadership team amid an ongoing transformation period focusing on inventory reduction, cost control and operational cash use. Kelly Olmstead, Allbirds’ former SVP of brand and marketing, has been promoted to chief marketing officer, a role she brings over 25...

Business

Allbirds forecasts 15 to 22 percent decline in Q4 revenue

Allbirds, Inc. net revenue decreased 21.2 percent to 57.2 million dollars compared to the third quarter of 2022 and decreased 8.7 percent compared to the third quarter of 2021. Net revenue in the first nine months decreased 14.8 percent to 182.1 million dollars and increased 1 percent compared to the first nine months of 2021. For the fourth...

Business

Allbirds secures distribution deal in Canada and South Korea

Sportswear and footwear brand Allbirds has announced two new agreements with distributor partners in Canada and South Korea as it looks to move towards a third-party model. The company, which had initially adopted a direct go-to-market strategy, made the shift as part of its ongoing Strategic Transformation Plan which it announced earlier this...

Business

Allbirds Q2 sales down almost 10 percent, but beats expectations

Allbirds has reported net revenue of 70.5 million dollars in the second quarter ended June 30, down 9.8 percent from a year earlier, but up 3.8 percent from two years ago. The San Francisco-based company, which went public in 2021, attributed the year-on-year drop primarily to a decrease in average selling price driven by promotional activity,...

Fashion |In Pictures

Allbirds launches sneakers with Olivia Rubin

B Corp footwear brand Allbirds has launched a capsule collection with London-based fashion designer Olivia Rubin, known for her use of colour. For the sneaker collaboration, Rubin has injected her signature pastel aesthetic into Allbirds’ Riser silhouette taking inspiration from the pastel hues of Notting Hill’s townhouses. The new Riser...

Fashion |In Pictures Featured

Allbirds unveils the world’s first net-zero carbon shoe

Sustainable footwear brand Allbirds have unveiled what it is calling the world’s first net zero carbon shoe alongside an entire toolkit to allow the rest of the footwear industry to copy its innovation. The high-top ‘M0.0NSHOT' boasts a carbon footprint of net 0.0 kg CO2e, which is about 14 kg CO2e based on the brand’s calculations that it adds...

Business

Allbirds Q1 sales decrease by 13.4 percent

First quarter net revenue at Allbirds decreased 13.4 percent to 54.4 million dollars compared to the first quarter of 2022. The company’s sales increased 9.5 percent compared to the first quarter of 2021. “Our teams are executing well against our strategic transformation plan designed to reignite growth, improve capital efficiency and drive...

BusinessFeatured

Allbirds co-CEO steps down to chief innovation officer

Timothy Brown, the co-chief executive officer and co-founder of Allbirds, has stepped down into a non-executive role to the position of chief innovation officer. The move comes as part of a leadership shift at the company, which had also announced in March the appointment of a new chief financial officer, Annie Mitchell, who succeeded Mike...

Fashion Featured

Allbirds launches 'world’s first net zero carbon shoe'

Apparel and footwear retailer Allbirds, which is known for its sustainable efforts, has designed what it claims is the “world’s first net zero carbon shoe”, called M0.0NSHOT. The shoe’s upper is made of regenerative merino wool, grown in New Zealand at the Lake Hawea Station (LHS), while its midsole consists of a newly-developed sugarcane-based...