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allbirds news and archive

Fashion

Allbirds expands into underwear

Sustainable footwear and accessories brand Allbirds is launching its first underwear range. The collection, which comprises boxer briefs, shorties, thongs and bralettes, is made from the brand’s propriety yarn Trino TM, a blend of responsibly sourced eucalyptus tree fibres, ZQ-certified Merino wool and elastane. The waistband is made from...

19 Jun 2020

Retail

Allbirds lands in the Netherlands with Amsterdam store

San Francisco-based sustainable footwear brand Allbirds has chosen Amsterdam as the location for its first store in the Netherlands. The 70-square-metre store, located in de Negen Straatjes, will open on 18 June and follows recent openings by the fast-growing brand in London and Berlin. The brand has operated a Dutch webstore since 2019. The new...

16 Jun 2020

Fashion

Adidas and Allbirds partner to develop low-carbon impact athletic shoe

Adidas and sustainable shoe brand Allbirds have announced their collaborative effort to create a sports performance shoe with the “lowest carbon footprint ever recorded”. According to a Quantis International study from 2018, the footwear industry annually emits 700 million metric tons of carbon dioxide. Not only do the two companies want to...

28 May 2020

People

Allbirds appoints Old Navy’s Chief Creative Officer to Board of Directors

Nancy Green, President and Chief Creative Officer at Old Navy and former CEO of Athleta, has been appointed by Allbirds to its Board of Directors, according to a statement by the sustainable footwear brand. Green's appointment to the Board is effective February 10, 2020. Commenting on its choice, Allbirds said Green “emerged as one of the most...

10 Feb 2020

Fashion

2019 Recap: our best interviews

FashionUnited had the pleasure of interviewing a number of fashion CEOs, C-suite executives, activists, academics and designers in 2019. As the year draws to a close, we’re looking back at the most insightful interviews we have published this year. Enjoy! “We run algorithms through the entire company. We basically use machines for everything...

21 Nov 2019

Business

All about Allbirds’ debut on Singles' Day

New York - U.S. shoe brand Allbirds has participated in Alibaba’s 11.11 Global Shopping Festival for the first time. Allbirds released two special-editions of its signature sneakers to mark its debut on the Singles Day shopping event after opening its flagship store on Alibaba Group’s e-commerce platform Tmall in April. “Instead of relying on...

16 Nov 2019

Fashion

Patagonia, Vivienne Westwood, Amazon: what brands are doing for the Global Climate Strike

Patagonia, Vivienne Westwood, Amazon and Allbirds are among the big-name brands showing their support for the Global Climate Strike which started today. People from over 150 countries are taking part in the protests, demanding companies and governments to take action on climate change ahead of the United Nations Climate Change Summit which...

20 Sep 2019

Fashion

Allbirds unveils limited edition collaboration with Jaden Smith

Allbirds has announced its latest collaboration partner: Jaden Smith’s eco-friendly company Just Water. The direct-to-consumer footwear brand has created two limited edition sneakers whose proceeds will benefit the environment. The two-shoe collection features variations of Allbirds' Tree Runner and Tree Topper silhouettes, each with Just Water’...

3 Sep 2019

Fashion

Allbirds launches socks with brand new material

Direct-to-consumer brand Allbirds, which is known for its sustainably made footwear, is expanding its offerings to socks and debuting a new material. The San Francisco-based brand’s newest product launch features Allbirds’ newest yarn material, Trino. A combination of the brand’s tree and merino materials, Trino brings together the...

13 Aug 2019

Retail

Allbirds launches European ecommerce site, announces store in Germany

Allbirds has landed in Europe. Nine months after opening itsfirst store in the UK, the sustainable shoe brand from San Francisco is launching a dedicated ecommerce website for Europeans: allbirds.eu. The brand has also secured a 139 square-meter retail space in Berlin’s Mitte neighborhood, to be opened later this year. Allbirds said in a...

1 Jul 2019

Retail

Allbirds announces its first LA store

Allbirds is planning to open its first store in LA this August. This will be the ninth physical location and sixth within the U.S. for the San Francisco-based footwear brand. It currently operates retail locations in San Francisco, New York, Chicago, Boston, Seattle and London. Located at 1335 Abbot Kinney Blvd in Venice, CA, the upcoming store...

4 Jun 2019

Fashion

Nike scoops Retailer of the Year Award at World Retail Congress

US sportswear giant Nike has been named Retailer of the Year at this year’s World Retail Congress in Amsterdam. Presented on Thursday evening, the award was given to Nike for its “ability to adapt and thrive amidst changing consumer expectations and trends” and for its ability to maintain “authentic and sustainable relationships with its...

17 May 2019