APL news and archive

Luxury performance footwear brand, Athletic Propulsion Labs (APL), taps True Fit’s AI to reduce returns by -15%

Luxury performance athletic footwear brand, Athletic Propulsion Labs (APL), partnered with True Fit, the leading AI-driven fit platform, to achieve a +2% boost in revenue while reducing fit-related returns by -15% from those customers leveraging True Fit recommendations. Based in Los Angeles, APL was founded in 2009 by former collegiate athletes...

Fashion

Luxury carmaker McLaren to launch high-end sneakers

Auto giant McLaren is diverging its categories and launching a high-end sneaker collection to complement its portfolio of luxury cars. The British automaker, best known for its high-end racing sports cars and Formula 1, has debuted an innovative sneaker designed in partnership with footwear label Athletic Propulsion Labs (APL). The companies...

Fashion

Athletic Propulsion Labs launches apparel with Woolmark

Los Angeles-based brand Athletic Propulsion Labs (APL) has launched a sustainable apparel collection with The Woolmark Company, following the success of its TechLoom breeze Merino wool trainer at the end of 2018. The athleisure brand states that its 10-piece capsule collection is the “most sustainable and luxe apparel line to date” and blends...

Fashion

APL launches Woolmark certified trainer

Athletic Propulsion Labs (APL) has unveiled its most sustainable and lightest trainer in partnership with The Woolmark Company, which marks the first technical-knit shoe to hit the global market with the Woolmark certification trademark. Each trainer of APL’s TechLoom Breeze Merino Wool collection, features 80 percent Australian Merino wool,...

Retail

Lululemon partners with APL

Canadian sportswear brand Lululemon is partnering with US sneaker brand Athletic Propulsion Labs (APL), which means fans of both will be able buy their favourite articles under one roof. For Lululemon, this is the first time the sportswear brand will be offering shoes as well, making sure their customers can leave a store dressed from head to...