Armani Exchange news and archive

Armani Exchange unveils London flagship store

The Armani Group has opened its third A|X Armani Exchange store in London, following recent openings in Milan, Amsterdam and Berlin, as it continues to reinforce the brand’s presence in Europe. The new London store, located at 129 Regent Street, spans 3,121 square feet across two levels and houses women's clothing, accessories, eyewear and...

Fashion Partner Content

A|X Armani Exchange au Pitti Uomo 2020

After its debut last June, A|X Armani Exchange will return to Pitti Immagine Uomo in Florence from 7 to 10 January, to present the men's and women's autumn/winter 2020/21 collections. New for this year is the A|X Park. Pop imagery and colours blend together with a firm ‘90s inspiration in this dynamic space, where visitors, after crossing a...

Fashion

Armani Exchange launches connected hybrid smartwatch

Armani Exchange is entering the connected wearables market with the launch of its connected hybrid smartwatches unveiled at the Consumer Electronics Show (CES) in Las Vegas. The new line of connected hybrid smartwatches combines the Armani Exchange design with the latest wearable technology, including allowing users to sync to their smartphones...

Design

Giorgio Armani extends partnership with Fossil

Watches and accessories label Fossil has announced the extension of itsglobal watch licensing agreement with Giorgio Armani, through to 2023. The Armani group first signed its initial agreement with Fossil in 1997, to design, create and distribute watches under the Emporio Armani label. “We are very proud of our longstanding history with the...

Design

Patrick Robinson exits Armani Exchange

Fashion designer Patrick Robinson has reportedly left his role as creative director of ArmaniExchange. The former creative director of Gap assumed his position in March 2013 and has departed the label amidst rumours that he was quietly let go after he was linked to design plagiarism. Page Six from the New York Post are reporting that Robinson...

Design

Armani Exchange names new creative director

Patrick Robinson, former creative director of Gap, has been named the new creative director of Armani’s diffusion label, A/X Armani Exchange. The designer will overseas everything from product development to the marketing creative strategy, ensuring brand consistency. Earlier this month, Robinson announced that he is to launch his own label, a...

Design

Armani Exchange introduces A|X Videomix

Italian fashion house Armani have launched the first interactive video style application for its Armani Exchange brand. The app allows users to create their own music video fashion show, share it with friends, and shop the looks. This latest innovation from Armani Exchange builds on the success of the A|X Stylepad applications; the A|X Videomix...

Fashion

A/X launches underwear range

Armani Exchange steamed up the windows of its new London flagship with some sexy entertainment last week. The A/X brand marked the launch of its Pima men’s underwear collection with a show of live models wearing the latest range. Staying true to its advertising campaign, 10 god-like bronzed models were on hand to show customers the capsule...