ASDA news and archive

George at Asda launches first elevated fashion collection

George at Asda is tapping into the ‘quiet luxury’ trend with an elevated capsule collection of timeless, quality pieces designed to “stand the test of time to be worn again and again”. ‘Exclusively at George,’ dubbed the first-ever supermarket elevated fashion collection, launches in Asda supermarkets on May 11 and features core essentials,...

Business

Claire’s announces expansion into over 500 Asda locations

After a successful test phase in ten stores in October 2020, the partnership between fashion and jewellery retailer Claire’s and British supermarket chain Asda will be further expanded to over 500 stores. Products will range from everyday products like hair accessories, cosmetics and fashion as well as seasonal items for holidays or other...

Business

Asda owners reportedly eyeing sale of store estate to tackle rising debt

The Issa brothers, owners of supermarket chain Asda, are said to be considering a potential sale of the retailer’s property estate as it continues to face increasingly rising debt. The duo are reportedly pursuing the sale and leaseback of the supermarket’s store estate in a bid to reduce interest bills, according to The Telegraph. The media...

People

Asda appoints new chief customer officer

Asda has confirmed that David Hill will join the supermarket as chief customer officer later this year from Aldi, where he is currently group director of marketing and communications. In his new role, Hills will be responsible for strategic brand customer propositions "with a focus on improving quality perception" across both the Asda brand and...

Fashion

Anya Hindmarch unveils more supermarket shopping bags

British accessories brand Anya Hindmarch is launching its durable and reusable Universal Bag with Asda and the Co-op, following its collaborations with Sainsbury’s, Waitrose and Selfridges Food Halls. The affordable circular shopping bags were launched by Hindmarch in collaboration with supermarkets to reduce the reliance on single-use plastic...

Fashion |In Pictures Featured

George at Asda launches an adapted clothing collection

George at Asda has launched an adapted clothing range in support of independent dressing for children and young people with disabilities, marking the first for a UK supermarket. The everyday casualwear Easy On Easy Wear collection features block-coloured tracksuits and contemporary printed co-ords and has been specially adapted to make...

Fashion Featured

Asos, Boohoo, Asda investigated by UK watchdog over ‘green’ claims

A UK watchdog has launched an investigation into Asos, Boohoo, and Asda over their “green” claims. The Competition and Markets Authority (CMA) said it wants to “get to the bottom” of whether the three companies are “misleading customers” over their products’ sustainability credentials. The move is part of the CMA’s recent effort to crack down on...

Business

Asda owners reportedly considering stepping down from Boots bid

Billionaire duo Issa brothers, the owners of UK supermarket chain Asda, are reportedly considering backing out of the bidding race for Boots, the international arm of the Walgreens Boots Alliance Inc, over price disagreements. Issas, who were bidding alongside TDR Capital, were said to have resisted Walgreens request to increase their offer and...

Business

Asda to trial doorstep returns for fashion products

Supermarket giant Asda has announced it will be trialling a new return option for fashion items that will allow customers to hand any unwanted products to a delivery driver when accepting an Asda grocery order at home. The trial will span 48 locations and enables customers to return products from over 100 retailers, including Asos, Missguided...

People

George at Asda hires new vice president

Asda has appointed former Reiss director Karl Doyle as the vice president of its George clothing brand. He starts his new position on March 1, and replaces Zoe Matthews, who has decided to step down from the business, according to Retail Gazette. Doyle has experience at a number of big-name British fashion companies, including Reiss, where he...

Business

Asda announces new leadership changes, including in retail and George

British supermarket Asda has announced a number of changes to its executive leadership team, including the appointment of Ken Towle to retail director. Towle will oversee responsibility for all Asda stores. He joins the retailer from Nisa, a part of the Co-op Group, where he served as CEO since 2018. He will be joining the Asda team later this...

RetailFeatured

Asda to drop exclusive pre-loved Gucci pieces

As the House of Gucci film begins dropping in cinemas throughout the UK, supermarket retailer Asda has hopped on the Gucci frenzy with the launch of an exclusive preloved selection of pieces from the luxury design house. George at Asda has “hidden” 30 Gucci garments across their stores, challenging customers to seek out the vintage treasures in...