Astrid & Miyu news and archive

Astrid & Miyu opens first global flagship store: ‘Experiential retail is integral’

Physical retail remains an avenue in which brands can evolve and experiment with their identity in the context of the real world. It is exactly this that has led London-based jewellery brand Astrid & Miyu (A&M) to open its first global flagship store, achieving a dream that its team has held for years and thus cementing its presence further...

Fashion |Jewellery

Astrid & Miyu launches bespoke necklace service

Astrid & Miyu, the UK’s fastest-growing jewellery brand, has launched a new bespoke necklace service to allow customers to create personalised chains. The brand’s new bespoke fine jewellery welding service ‘Story Chain,’ follows the success of welded bracelets that Astrid & Miyu launched in September 2019 and allows customers to personalise 9k...

Fashion

Finance meets jewellery: Payhawk & Astrid & Miyu launch podcast

Payhawk, a leader in financial accounts management, is extending its partnership with contemporary jewellery brand Astrid & Miyu through the sponsorship of their new podcast series, Unboxed. The collaboration highlights the shared commitment of these budding businesses in the finance and fashion realms. Launching this week, the podcast provides...

Retail

DTC jeweller Astrid & Miyu to expand retail presence in UK and US

Astrid & Miyu, a direct to consumer (DTC) British jewellery brand, has unveiled plans to further expand its physical retail presence with the opening of three new stores in the UK and US during Q2 and Q3 of this year. These store openings come on the heels of a successful year for Astrid & Miyu, which saw the brand establish multiple stores...

Retail

Astrid & Miyu to open its first regional UK store in Leeds

Fashion jewellery brand Astrid & Miyu is opening its first regional UK store in Leeds on August 25. Located in the Victoria Quarter, Astrid & Miyu has secured an 83-square foot two-storey space, which promises to be a “playground for jewellery lovers”. The store will house the brand’s complete line of stackable jewellery and its experiential...

Retail|In Pictures Featured

Astrid & Miyu expands into the US with permanent New York store

UK-based jewellery brand Astrid & Miyu is marking its 10th birthday with international expansion into the UK with the official opening of its first permanent international store in New York on June 24. The debut US store, located in New York's Nolita district, marks the brand’s eighth standalone location and its first in the US, following three...