Babywear news and archive

Abercrombie & Fitch expands Kids range with debut Baby & Toddler collection

Abercrombie Kids, the children’s offering of apparel from Abercrombie & Fitch, has expanded its size offering through the newly launched baby and toddler collection. The launch of the new Spring/Summer 2026 collection sees the brand make its debut expansion into the baby and toddler apparel segment, with sizes ranging from newborn to 5T....

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Business|Interview

Inside Mori’s 10-year growth playbook: Physical retail, pre-school expansion and US localisation

Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...

Fashion |In Pictures

Reiss launches babywear following the success of childrenswear

British premium brand Reiss has unveiled a babywear line, offering elevated everyday essentials and gifting pieces for newborns and babies, following the success of its childrenswear range, which launched in 2021. Reiss Baby caters for little ones from zero to 24 months and focuses on a mix of gifting pieces such as cashmere sets and blankets...

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Fashion |In Pictures

Amazon Essentials launches first-ever celebrity collaboration

Amazon Essentials, the e-commerce giant’s own clothing line of basic wear for men, women, baby, and kids, is launching its first celebrity collaboration with American model and influencer Sofia Grainge. The Amazon Essentials x Sofia Grainge collection is an exclusive range of baby and kidswear inspired by the joys of parenthood. The collection...

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Fashion |In Pictures

H&M launching new premium baby and kidswear label

Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...

Fashion |In Pictures

Mandy Moore launches holiday children’s collection with Gymboree

Actress and singer Mandy Moore has unveiled a limited-edition capsule holiday collection with Gymboree, part of The Children’s Place, inspired by her two boys, Gus and Ozzie. The capsule collection is the culmination of the year-long partnership between Gymboree and Moore, who is its 2023 brand ambassador and offers clothing for boys and girls...

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Business

Baby apparel market to reach 291.76 billion dollars by 2030

A new report by Data Bridge Market Research has estimated that the baby apparel market is expected to reach 291.76 billion dollars by 2030. In 2022, the sector was valued at 174.97 billion dollars, meaning if the predicted valuation is hit, it would register a compound annual growth rate (CAGR) of 6.6 percent during the forecast period of 2023...

Retail

Newbie to open first two UK stores outside London

Newbie, the babywear chain of Swedish retailer Kappahl, will see its first two UK stores outside of London opening in August. The stores, in Sheffield and Milton Keynes, add to the brand’s fast-growing British portfolio. Since late 2017, Newbie has opened six physical stores as well as an online store in the UK. The brand also kicked off its...

Design

Mango to launch baby wear

Spanish fashion retailer Mango will launch the new baby apparel range in January. The Mango baby line will initially go on sale in 40 of its Kids stores in Europe and on mango.com. The new line for 0-2 year olds will include daywear, pyjamas, bodies, bibs and footwear. Mango said all garments within the range have passed “exhaustive” chemical...