BCBG news and archive

G-III and JS to develop BCBG family of brands

Marquee Brands, the parent company of global fashion house, BCBG, has announced new strategic partnerships with G-III Apparel Group to propel growth at its iconic brands – BCBG and BCBG Generation and JS International (JS) to reinvigorate BCBGMaxazria. The company said in a release that these partnerships will commence with each brand’s 2025...

Fashion

BCBGMaxAzria collaborates with stylist Maeve Reilly

Contemporary luxury fashion house BCBGMaxAzria has unveiled an evening wear collection in collaboration with celebrity stylist Maeve Reilly, who works with stars including Megan Fox, Hailey Bieber, and Ciara. The BCBGMaxAzria x Maeve Reilly collection has been co-designed by BCBG group creative director Albino Riganello and the celebrity stylist...

Business

Marquee Brands takes back BCBG licenses from Centric Brand

Licensing and operations for the BCBG brands are returning to Marquee Brands, which owns both BCBG Max Azria and BCBGeneration. Previously, licensing for both brands was controlled by Centric Brands, which has filed for bankruptcy this week. Marquee Brands will continue operations of wholesale and e-commerce business for BCBG. “Marquee is a...

People

Max Azria, Founder of BCBG, dead at 70

Max Azria, the Tunisian designer behind BCBG Max Azria and CEO of the conglomerate of the same name, has died in Houston, Texas. The designer died from lung cancer, according to WWD who first reported the news. Before creating the renowned label BCBG—which stands for Bon Chic, Bon Genre—in 1991, Azria moved to Los Angeles in 1983 and opened a...

BusinessFeatured

BCBG reaches restructuring agreement

BCBG Max Azria Group has announced that they and their affiliates have reached an agreement on a comprehensive restructuring plan, which contemplates the sale of substantially all the assets of the company through a Chapter 11 plan to Marquee Brands LLC and Global Brands Group Holding Limited. Consummation of the transactions with Marquee and...

Business

BCBG sells domain of smaller brand Lola for 550,000 dollars

A bankruptcy court has authorised BCBG Max Azria to sell the domain for Lola, it’s smaller, secondary brand, for 550,000 dollars. The transaction for the domain, which does not include the intellectual property, will close for 550,000 dollars in cash. BCBG Group launched Lola as a standalone retail concept in 2011. The aim was to attract young...

Business

BCBG Max Azria gets bankruptcy loan

New York - As reported earlier this week by FashionUnited, BCBG filed for Chapter 11 bankruptcy in an attempt to recover their financial losses. Now, Bloomberg has reported that the company has received a bankruptcy loan as they are plotting their asset sale. The fashion house received court permission to borrow 15 million dollars to help carry...

BusinessFeatured

BCBG Max Azria may be the next retailer to file for Chapter 11 bankruptcy

Following the news of many retailers who have fallen to the competitive retail world, it seems that BCBG Max Azria is next in line. The company recently has already made plans to shutter a massive number of its operating stores. The luxury fashion house has informed mall owners that it plans to close most of its existing stores this year, as...

Business

BCBG Max Azria receives cash infusion from investors

Fashion group BCBG Max Azria has received a 135 million dollar cash infusion from investors as it looks to strengthening its capital structure by restructure its debt and strengthening its balance sheet, to reposition the company for “positioned future growth”. In a short statement, company-founder and designer Max Azria stated that he will...

Fashion

Givenchy and BCBG in court case

French luxury house Givenchy has filed a court case against BCBG Max Azria for allegedly copying design details of its Nightingale handbag.Givenchy claims that its Nightingale Trade Dress “includes without limitation a removable strap, two double seemed handles, a flat bottom and decorative double stitched horizontal and vertical stripes on the...

Fashion

BCBG Max Azria signs to Carrefour

Groupe Carrefour, the French retail giant, has signed a deal with BCBG Max Azria for the fashion label to supply a women's ready-to-wear collection to the international chain. The company hopes to further develop its presence outside the food sector. Under the terms of the agreement BCBG Max Azria will design, produce and supply women's...

Fashion

BCBG soon available in UK

The fabulous US-based fashion label, BCBG Max Azria will soon be sold at Harvey Nichols. Offering hip, colourful day and evening wear, the brand was founded by Frenchman Max Azria in 1989 and is a hit in the US . With shops on stellar locations like New York 's Madison Avenue and the rue Saint Honoré in Paris , BCBG can be counted among one of...