“Fashion has to change and the change starts in Berlin.” With that ambitious statement, Mandie Bienek of lobbying organisation Fashion Council Germany (FCG) kicked off the first post-Covid fashion week in the German capital on September 6. Besides ambition the statement also showcased activism, as although FCG represents the interests of the...
14 Sep 2021
Berlin - 2020 has gotten off to almost an apocalyptic start. First, the Australian bushfires have drastically lowered air quality in the country resulting in a demand for anti-pollution masks. This week the Wuhan coronavirus has caused a surge in searches for medical masks on Google and several Vancouver pharmacies are selling out of masks as...
24 Jan 2020
Berlin is stepping up its efforts to support fashion as the German capital will set up a green fashion hub this year. The Berlin fashion hub will receive a total of 600,000 euros throughout 2020 and 2021. The hub’s aim is “to make innovative and sustainable fashion from Berlin visible and to help strengthen the profile of Berlin as a fashion...
20 Jan 2020
In an industry where a T-shirt can cost as little as five or as much as 500 euros, perception plays a role that should not be underestimated. The image of Berlin Fashion Week and the role of the German capital in the fashion world seem to have especially suffered over the past years. But is Berlin really declining in relevance as an...
9 Jan 2020
Fashion emporium Browns is taking over an abandoned supermarket in Berlin for a three-day retail concept this November. In its third incarnation of Browns Nomad, an initiative to merge the digital and physical world via unique pop-up stores, its Berlin outpost will host a series of experiences and partnerships across fashion, art and music....
4 Oct 2019
Sustainable fashion is having a moment. With increasing interest from conventional retailers, the topic is becoming less of a niche and more of a mainstream industry focus, as proved by Berlin’s fashion fairs at the start of July. A colorful, frayed patchwork denim jacket, an oversized sea blue straw hat combined with bright red, pants with...
23 Jul 2019
IN PICTURESThe fashion label MCM opened its new store concept '1976 Berlin' on Friday in the German capital. Further stores will follow worldwide: a store in Tokyo's Ginza district has already been planned for spring. The new shop in Berlin's Torstrasse 74 seeks to offer an artistic and sophisticated shopping experience. The former garage...
18 Feb 2019
The #FASHIONTECH conference was set up in January 2015 by the PREMIUM GROUP and has taken place each season since then. With its aim of bringing fashion together with the tech and start-up industry, and covering all aspects of digital transformation, the conference has now grown to become a firm fixture in Berlin Fashion Week. Global players,...
3 Jul 2018
Just a few years ago, when the idea of so-called 'wearables' came up, it was expected that they would soon find their way into everyday life. But since then, not much has changed except for smart watches. At the Wear It Festival in Berlin's Kulturbrauerei last week, cyborgs, nerds and do-gooders met, often in personal union, who wanted to change...
28 Jun 2018
London - Paul Smith is set to open a new store in Berlin next month. Located on Potsdamer Straße in Tiergarten, the shop will feature the brand’s ready-to-wear collections, shoes, and accessories for men and women. The new store, spanning 1,000 square feet, marks Paul Smith second store opening in Germany, following on from its debut store...
12 Feb 2018
The summer editions of Premium and Panorama, two of Berlin's largest and most trust fashion trade fairs kicked off to much fanfare on June 28 and closed their doors after three successful days on June 30. Where you unable to travel to Berlin this season to visit the trade fairs in person, or are you just curious to see what it was like at the...
1 Jul 2016
German online retail giant Zalando is well aware of the challenges faced with linking the online store and the physical brick and mortar store. The German retailer recently welcomed Adidas as its first international brand partner to join its fashion platform with local stock. Customers in Berlin are now able to order online at Zalando and have...
21 Jun 2016
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