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Here's what Berlin's new fashion hub will look like

Berlin's fashion hub is taking shape. Two years ago, the German capital announced its intention to promote innovative and more sustainable fashion with a new online centre. This is how the institution with the official name “Vorn - The Berlin Fashion Hub” will look. For a few weeks, the presence of the fashion hub can be found online. Those who...

17 Oct 2022

RetailFeatured

Lee and Wrangler open a joint denim store

Lee and Wrangler, owned by Kontoor Brands, have teamed up to open their first joint denim store in Berlin as part of its continued strategic expansion in Europe. The dual-branded retail concept has been designed to offer consumers “the ultimate denim experience,” explains Lee and Wrangler, with an immersive curated retail environment that “...

21 Sept 2022

Fashion Featured

7 Highlights from Berlin Fashion Week, from vintage tailoring to dramatic gowns

Berlin Fashion Week (BFW) returned to the German capital once again, running from September 5 to 10 and offering a jam packed schedule of 36 runway shows, 25 exhibitions and installations, two conferences and a range of parties and side events. Throughout the week, the city was home to the likes of the Berlin Fashion Summit, during which panels...

9 Sept 2022

Business |Interview Featured

Ready for take-off: Ambitions of Berlin streetwear trendsetter Highsnobiety

Highsnobiety is more than a print or online magazine. Innovative retail concepts, cross-sector collaborations and its own collections have attracted international attention for the Berlin streetwear expert. In addition to its headquarters in Berlin, the platform also has locations in New York, London, Amsterdam and four other cities. The latest...

10 Jan 2022

BusinessFeatured

A new start for Berlin Fashion Week

“Fashion has to change and the change starts in Berlin.” With that ambitious statement, Mandie Bienek of lobbying organisation Fashion Council Germany (FCG) kicked off the first post-Covid fashion week in the German capital on September 6. Besides ambition the statement also showcased activism, as although FCG represents the interests of the...

14 Sept 2021

Fashion Featured

Virus and bushfires: Could medical masks become the next streetwear trend?

Berlin - 2020 has gotten off to almost an apocalyptic start. First, the Australian bushfires have drastically lowered air quality in the country resulting in a demand for anti-pollution masks. This week the Wuhan coronavirus has caused a surge in searches for medical masks on Google and several Vancouver pharmacies are selling out of masks as...

24 Jan 2020

Fashion Featured

Berlin to launch fashion hub to promote sustainable designs

Berlin is stepping up its efforts to support fashion as the German capital will set up a green fashion hub this year. The Berlin fashion hub will receive a total of 600,000 euros throughout 2020 and 2021. The hub’s aim is “to make innovative and sustainable fashion from Berlin visible and to help strengthen the profile of Berlin as a fashion...

20 Jan 2020

Fashion |BACKGROUND Featured

What is Berlin's standing in the fashion world?

In an industry where a T-shirt can cost as little as five or as much as 500 euros, perception plays a role that should not be underestimated. The image of Berlin Fashion Week and the role of the German capital in the fashion world seem to have especially suffered over the past years. But is Berlin really declining in relevance as an...

9 Jan 2020

Retail

Browns to open temporary store in Berlin

Fashion emporium Browns is taking over an abandoned supermarket in Berlin for a three-day retail concept this November. In its third incarnation of Browns Nomad, an initiative to merge the digital and physical world via unique pop-up stores, its Berlin outpost will host a series of experiences and partnerships across fashion, art and music....

4 Oct 2019

FairsFeatured

Berlin fashion scene breaking barriers in sustainability

Sustainable fashion is having a moment. With increasing interest from conventional retailers, the topic is becoming less of a niche and more of a mainstream industry focus, as proved by Berlin’s fashion fairs at the start of July. A colorful, frayed patchwork denim jacket, an oversized sea blue straw hat combined with bright red, pants with...

23 Jul 2019

Retail

Shopping in an art gallery: MCM's new store concept in Berlin

IN PICTURES The fashion label MCM opened its new store concept '1976 Berlin' on Friday in the German capital. Further stores will follow worldwide: a store in Tokyo's Ginza district has already been planned for spring. The new shop in Berlin's Torstrasse 74 seeks to offer an artistic and sophisticated shopping experience. The former garage...

18 Feb 2019

Fashion

#FashionTech talk by Alphatauri: how do you hook Gen Z?

The #FASHIONTECH conference was set up in January 2015 by the PREMIUM GROUP and has taken place each season since then. With its aim of bringing fashion together with the tech and start-up industry, and covering all aspects of digital transformation, the conference has now grown to become a firm fixture in Berlin Fashion Week. Global players,...

3 Jul 2018