BlueBella news and archive

Bluebella expands presence at Selfridges Oxford Street with newly refurbished concession

Female-founded British lingerie brand, Bluebella, have expanded their standalone wholesale space within Selfridges' newly redesigned Lingerie Hall. Bluebella, the London-based brand known for its modern, design-led aesthetic, today announces the opening of its newly refurbished concession at Selfridges Oxford Street. The enhanced space...

Fashion |In Pictures

Bluebella unveils collaboration with Ashley Williams

Contemporary lingerie brand Bluebella has unveiled a playful collaboration with British designer Ashley Williams inspired by a shared vision of empowering women and celebrating individuality. The Bluebella x Ashley Williams collection offers an array of nightwear, underwear and accessories, which draw from Williams’ signature aesthetic of...

Featured

Fashion |In Pictures

Bluebella unveils lingerie collaboration with Ashish

Lingerie brand Bluebella have collaborated with London-based demi-couture designer Ashish on a limited-edition collection. The collaboration merges both brand’s ethos “to create keepsake pieces,” and combines Ashish’s high-octane glamour and tongue-in-cheek messages with Bluebella’s youthful and spirited direction. The capsule collection,...

Member

Fashion

Victoria's Secret launches partnership with British brand Bluebella

Victoria's Secret has launched a partnership with London-based lingerie label Bluebella. The partnership will see the launch of a Bluebella collection on 4 October that spans bras, panties, lingerie, sleepwear, and hosiery, and features product details including luxurious velvets, lustrous satins, and delicately embroidered laces. The collection...

FeaturedMember

Business

Bluebella expands in the U.S.

Bluebella is rapidly expanding in the United States after becoming a stockist to leading retailers Revolve, Shopbop and Bloomingdale’s. The international lingerie brand made expansion in the U.S, a key priority after raising 1 million pounds in a crowd-funding drive. It appointed East and West Coast agents to find new stockists and has had PR...

Retail

John Lewis to expand distribution of Bluebella lingerie

John Lewis is to offer items from lingerie brand Bluebella in seven more stores. The department store chain started selling Bluebella earlier this year and was pleased with the shoppers’ response. The company told FashionUnited via email that 18 stores will be offering Bluebella products from Autumn/Winter 2018. Founded in 2005 by Emily...

People

Bluebella names ex-Wacoal Europe CEO Tracy Lewis as Non-Exec Director

Bluebella has strengthened its board with the appointment of former Wacoal Europe chief executive Tracy Lewis. The company said, Lewis, Executive Chairman of Inspired Thinking Group, joins Bluebella as a Non-Executive Director along with Chris Inman, a former board member of the British Fashion Council. Commenting on the new appointments, Emily...

FeaturedMember

Business

Lingerie brand Bluebella raises 1 million pounds

London-based lingerie and nightwear fashion brand Bluebella has raised more than 1 million pounds in crowdfunding, double its original target, as it attracts more than 700 investors on Crowdcube. Bluebella was founded in 2005 by Emily Bendell who wanted the lingerie label to target women who see lingerie not as “functional or sexy” rather as a “...

Design

BlueBella to launch Fifty Shades of Grey lingerie

Lingerie brand BlueBella is to design and produce the official Fifty Shades of Grey lingerie and underwear range in the UK and Ireland, debuting for Christmas. The collection inspired by E L James’s tale of Christian Grey and Anastasia Steele, will be unveiled at Birmingham’s Moda tradeshow next month with a capsule collection for Christmas,...