BMW news and archive

Gant Announced as Official Partner of the 2026 BMW Open by Bitpanda in Munich

Gant is proud to partner with the BMW Open by Bitpanda, one of the ATP Tour’s most prestigious tournaments, held annually in Munich. This collaboration underscores the brand’s enduring ties to sport, heritage, and modern American sportswear. The 2026 edition will run from April 11 to 19, bringing world-class tennis and international audiences to...

Fashion

BMW and Vogue partnership reveals next wave of sustainable design talent

In a pioneering fusion of automotive and fashion design, BMW has partnered with British Vogue to celebrate emerging talent through their Future Creators Design Competition, highlighting a growing trend of cross-industry collaboration in sustainable luxury design. The competition, which attracted hundreds of entries from emerging designers,...

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Fashion

BMW returns to New York Fashion Week: The Shows as official automotive partner

BMW of North America is returning to New York Fashion Week: The Shows for the Fall/Winter 2020 season, which will be showing this February. According to an announcement from the brand, the automotive company will be working with IMG to “celebrate the road less traveled,” which is its campaign theme that highlights inspiring figures in fashion...

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Business

Fossil Group inks licensing agreement with BMW for watches

Fossil Group, Inc. has announced signing of a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (BMW) for the design, development and distribution of BMW branded watches and smart-watches through 2023. “BMW is one of the most iconic brands in the world,” said Kosta Kartsotis, Chairman and CEO of Fossil Group in a...

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Business

Fossil Group to make watches and smartwatches for BMW

Fossil Group Inc. has signed a global licensing agreement with car manufacturer BMW for the design, development and distribution of watches and smartwatches carrying the BMW brand. “BMW is one of the most iconic brands in the world”, said Kosta Kartsotis, Chairman and Chief Executive Officer of the Fossil Group, in a statement. “We look forward...

Fashion

Felder Felder designs sustainable carbon dress

Design duo twins Daniela and Annette Felder, of London-based label Felder Felder, have launched a collection featuring up-cycled and sustainable fabrics to mark their 10th anniversary, including a dress made out of carbon fibre. Created in collaboration with BMW, the hero piece of the collection the ‘Carbon Dress’ was inspired by the BMW i and...

Featured

Fashion

April Fools’ Day 2016 - The Best Fashion Jokes

Would you wear a bomber jacket with tote bags attached? Or dress your baby in BMW Drive baby boots? Are you excited about Samsung’s range of intelligent trousers? Happy April Fools’ Day - it seems that all the top brands were showing their humorous side this year - were you fooled by any? Here’s a selection of the best ones FashionUnited has...

Fashion

Felder Felder team up with BMW for LFW

The German-born London-based design duo Felder Felder has partnered with BMW for London Fashion Week. Twin sisters Daniela and Annette Felder have taken their ‘Florida Flamingo ’ print for SS16 by printing it on a fleet of electric BMW i3 cars. It is the eco-conscious designers' first collaboration with the luxury automaker, who's BMW i3 was...