Why plus size means big business The plus size market presents a huge growth opportunity for apparel brands and retailers alike, but despite the overwhelming evidence – there is no shortage of data, obesity statistics, surveys and financial metrics that identify and quantify the business potential in the plus size arena – brands in the UK and...
30 Sept 2019
Style coach and body positivity advocate Stasia Savasuk presents her Ted Talk about how your wardrobe can be used as a tool to change your life outlook. Using personal examples, she discusses why fashion isn't just on the surface, it can play a crucial role in self confidence. Founder of Stasia's Style School, Savasuk aims to help women who feel...
3 Sept 2019
Traditional beauty ideals are increasingly being challenged, broadening sensibilities and evolving aesthetics that accept and embrace a varied range of individuals. With the number of overweight and obese adults increasing in the United States and Europe, the demand for plus size clothing too increases. While plus-size models like Ashley Graham...
24 Jul 2019
Aerie has launched yet another campaign with a strong body positivity message. The lingerie brand has unveiled Aerie Bras Make You Feel Real Good to showcase their new line of items using women with disabilities. The unretouched images feature a wide range of body types, wheelchair users and those with colostomy bags, hearing aids and crutches....
13 Jul 2018
London - In an industry which tends to focus on unrealistic body standards, fashion retailers which take a stand against the constant portrayal of the slim, white young model in lieu of a more diverse and inclusive body type are often celebrated. Which is why consumers are now applauding Missguided new, unretouched fashion campaign. The British...
14 Dec 2017
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