Bogner news and archive

Bogner opens first standalone concept store in UK

German sports label Bogner has announced the opening of its first standalone store in the UK, in partnership with activity company The Bergladen Group. Over the span of five-storeys, and located in the centre of London’s Mayfair district, the Bogner store houses a curated selection of seasonal collections, including a variety of attire and...

BusinessFeatured

CEO Gerrit Schneider: Bogner will continue its successful course

‌ Trouble is brewing at some German fashion companies at the moment. The consequences of the pandemic as well as the inflation and customers’ lower purchasing power are turning into major obstacles at companies like Ahlers and Weber that are facing insolvency. The sportswear sector does not seem to be so badly affected, at least not yet, and...

Business

Bogner posts 36 percent sales growth

Bogner, the Munich-based lifestyle and luxury sports fashion company, recorded sales of 166.3 million euros, up 36 percent for the year to March 31, 2022 and above pre-Covid levels of 163 million euros. With an EBITDA of 19.4 million euros, Bogner exceeded its own forecast, while EBIT totaled 11 million euros. “The result clearly exceeds our own...

Business |CEO INTERVIEW Featured

Bogner: 'On our way to a new era'

The Bogner brand has stood for sport, fashion and luxury since 1932. It cannot be separated from its owners, Willy and Sonia Bogner, who have positioned Bogner for success all over the world. Now, for the first time in the family-owned company’s history, an outsider has taken leadership within the company. Alexander Wirth was appointed CEO in...

People

Willy Bogner successor named

New York - Alexander Wirth has been named COO and Deputy CEO of German ski and sportswear brand Bogner. Wirth, who is the former director of Ralph Lauren Germany will be joining Bogner in the newly created COO position in January 2016. After a handover period, he will be taking over the role of CEO from Willy Bogner. In addition to his position...

Design

Bogner shines bright

Luxury denim Bogner is teaming up with Swarovski Elements and launched a crystal embellished jean. The new collaboration will be in store next Spring/Summer. Bogner has a passion for authentic denim and lifestyle collections. The new jeans are made out of summery, lightweight Tencel fabric in a new style: the Bella Boyfriend cut has the flair of...

Fashion

Jacoby to sell Bogner

Having added German lifestyle brand Bogner to its stable, the Jacoby Partnership will be entering the menswear market for the first time. Prior to this, the brand was distributed in the UK by Parkers. According to Drapers, Jacoby will start selling Bogner's women's wear, men's wear and premium skiwear in for autumn 2006. The firm's director...