Bogner news and archive

Bogner: Golf Spring/Summer collection 2026

The BOGNER Golf Spring/Summer 2026 collection captures the lightness of summer, seamlessly combining performance with style - for active days on the golf course as well as relaxed moments afterwards. Perfectly curated looks and functional details define the unmistakable BOGNER aesthetic, ensuring a confident and refined appearance. Credits:...

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Business

Missoni remains Italian: FSI fund becomes majority shareholder

Missoni is changing its corporate structure but remains Italian. The brand is losing the Missoni family as shareholders but is continuing its Italian story with Fondo Strategico Italiano (FSI). The fund has chosen to strengthen its commitment by becoming the majority shareholder. FSI first invested in the company's capital in 2018. The...

People

Katjes: Bogner majority owner appoints US influencer as creative director

US influencer and comedian Jake Shane has been appointed chief creative officer (CCO) at liquorice and fruit gum manufacturer Katjes. The company confirmed the appointment to the German Press Agency (DPA) on February 12, 2026, following an earlier report by Forbes magazine. In this newly created role, the 26-year-old Shane will be responsible...

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Katjes acquires majority stake in Bogner

In a significant development for the German fashion industry, Katjes International GmbH & Co. KG, the investment arm of the confectionery company, has acquired a 60 percent majority stake in Munich-based clothing supplier, Bogner. The announcement, made by Bogner on Friday, confirms that the Bogner family will retain a 40 percent share in the...

FashionPress Release

Bogner Fall/Winter Campaign 2025

This season, BOGNER ventures into new spheres with a spirit of bold exploration. Uncharted terrain unfolds within crisp glacial clarity, the thrill of untouched powder underfoot, the power of performance, and the presence of BOGNER icons ever at hand. Sleek. Steadfast. A journey into understated luxury, where design meets boundless creativity....

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Bogner MD to step down, seeks 'strong partners' to back global growth

The managing director of German clothing retailer Willy Bogner GmbH, Gerrit Schneider, is set to leave the company as it begins seeking out "strong partners" to continue investing in growth. Schneider is leaving the Munich-based clothing retailer at the end of the year to "take on a new position in another company", later revealed to be kitchen...

Retail

Bogner opens first standalone concept store in UK

German sports label Bogner has announced the opening of its first standalone store in the UK, in partnership with activity company The Bergladen Group. Over the span of five-storeys, and located in the centre of London’s Mayfair district, the Bogner store houses a curated selection of seasonal collections, including a variety of attire and...

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CEO Gerrit Schneider: Bogner will continue its successful course

‌ Trouble is brewing at some German fashion companies at the moment. The consequences of the pandemic as well as the inflation and customers’ lower purchasing power are turning into major obstacles at companies like Ahlers and Weber that are facing insolvency. The sportswear sector does not seem to be so badly affected, at least not yet, and...

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Bogner posts 36 percent sales growth

Bogner, the Munich-based lifestyle and luxury sports fashion company, recorded sales of 166.3 million euros, up 36 percent for the year to March 31, 2022 and above pre-Covid levels of 163 million euros. With an EBITDA of 19.4 million euros, Bogner exceeded its own forecast, while EBIT totaled 11 million euros. “The result clearly exceeds our own...

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Business|CEO INTERVIEW

Bogner: 'On our way to a new era'

The Bogner brand has stood for sport, fashion and luxury since 1932. It cannot be separated from its owners, Willy and Sonia Bogner, who have positioned Bogner for success all over the world. Now, for the first time in the family-owned company’s history, an outsider has taken leadership within the company. Alexander Wirth was appointed CEO in...

People

Willy Bogner successor named

New York - Alexander Wirth has been named COO and Deputy CEO of German ski and sportswear brand Bogner. Wirth, who is the former director of Ralph Lauren Germany will be joining Bogner in the newly created COO position in January 2016. After a handover period, he will be taking over the role of CEO from Willy Bogner. In addition to his position...

Design

Bogner shines bright

Luxury denim Bogner is teaming up with Swarovski Elements and launched a crystal embellished jean. The new collaboration will be in store next Spring/Summer. Bogner has a passion for authentic denim and lifestyle collections. The new jeans are made out of summery, lightweight Tencel fabric in a new style: the Bella Boyfriend cut has the flair of...