Bravissimo news and archive

Bravissimo acquired by UK subsidiary of Japanese lingerie giant

Wacoal Europe Limited, the UK subsidiary of Japanese lingerie giant Wacoal Holdings Corp, has announced its acquisition of British lingerie and swimwear brand Bravissimo. Wacoal confirmed the news in a press release, in which it said that it had entered into a share purchase agreement to acquire the Warwickshire-based Bravissimo Group Limited....

BusinessFeatured

Bravissimo full-year revenue falls as lockdowns bite

British lingerie and swimwear retailer Bravissimo has reported a 30.1 percent drop in revenue in the year to October 2020 as the pandemic took its toll on the business. Revenue in the 12 months fell to 42.1 million pounds from 60.2 million pounds a year earlier, according to documents filed at Companies House. The retailer’s pre-tax loss also...

BusinessFeatured

Bravissimo secures multi-million-pound funding package from NatWest

Lingerie retailer Bravissimo has scaled up its online presence and customer service after securing a multi-million-pound funding package from NatWest to navigate the Covid-19 pandemic. In a statement, Bravissimo, said that it has used the working capital support from NatWest to support ongoing investment in warehouse operations and customer...

People

Bravissimo names Leanne Cahill as new chief executive

Lingerie and swimwear retailer Bravissimo has promoted managing director Leanne Cahill to chief executive. Cahill, who joined Bravissimo in October 2017 as finance director before becoming managing director in October 2018 will replace founder Sarah Tremellen, who will move to a new founder and chair role. Tremellen established the business in...

Retail|UPDATE

Bravissimo plans US store debut

London - Bravissimo is planning its physical store debut in the United States following the successful launch of its dedicated web shop earlier this year. The UK lingerie firm, which specialised in larger sizes, is currently plotting its first store opening in the US. Bravissimo aims to open its debut store sometime next year on the east coast,...

RetailFeatured

Bravissimo steps foot into the US with dedicated webshop

British lingerie brand Bravissimo has made its first move into the US fashion market with the launch of its debut US website. The decision to expand to the US is said to come after the British lingerie brand received hundreds of requests from its American customers to bring Bravissimo to the US. The launch of its US website marks the first step...

Fashion

Bravissimo targets younger customers with social campaign

Bravissimo, the UK lingerie retailer for bigger bras, has launched a new marketing campaign to target a younger generation of customers, underpinned by a new online social portal and Facebook app. The #AmazingYou campaign aims to improve the brand perception with younger audiences and inspire all women to recognise how amazing they really are,...