Bridalwear news and archive

OLYMP: ‘Dress for Yes’ – perfectly dressed to say ‘I do’

Just in time for the 2026 wedding season, OLYMP Bezner KG is presenting an attractive collection of festive looks. The brand, known for its high-quality menswear and based in Bietigheim-Bissingen, Germany, has designed the collection to make the big day fashionably unique. The special wedding range from OLYMP includes shirts in various designs,...

Fashion

NYFW Bridal unveils schedule for April edition

NYFW Bridal, the bi-annual trade show also known as New York Bridal Fashion Week (NYBFW), has announced the schedule for its upcoming April edition, featuring more than 35 designers. Running from April 6 to 10 across New York City, NYFW Bridal’s schedule combines catwalk shows, presentations, and private appointments, including CFDA members...

People

Richard Davies joins Six Stories to drive growth and international expansion

Manchester-based bridal and occasionwear brand Six Stories has appointed Richard Davies as its new commercial director, aiming to bolster its leadership team for the next phase of rapid growth in the UK and internationally. Davies will work closely with the company's co-founder Ross Menghini on finance, operations, and commercial strategy,...

Fashion

Shanghai Bridal Fashion Showroom bets on value-driven brides as wedding boom cools

The organisers of next month’s Shanghai Bridal Fashion Showroom are leaning on breadth, price segmentation and a dose of soft power to keep China at the centre of the global bridal trade. The fair, which runs 16-18 July at the Shanghai New International Expo Centre, will bring more than 200 labels from 14 countries and regions and preview some...

Retail|In Pictures

David’s Bridal opens new “elevated” retail concept

American retailer David’s Bridal, home to bridal, wedding and special occasions, has opened a new bridal boutique retail concept, called ‘Diamond & Pearls,’ designed to offer an “elevated, curated and personalised experience”. The new ‘Diamond & Pearls’ format is being called David’s Bridal's “store of the future,” as it aims to reimagine the...

EventPress Release

Step into Style: Exciting Names are beaming at the EBW Fashion Shows

Fashion shows will always attract a big audience and those featured during this year's European Bridal Week – 29 - 31 March in Messe Essen, Germany – promise to deliver the trends that show visitors, influencers and the media alike regard as essential to future business. Retailers, who come from 45 countries to focus on buying for the year...

EventPress Release

Rome Bridal Week Welcomes Visitors Worldwide to Celebrate Bridal Innovation

Today marks the highly anticipated first day of the seventh edition of Rome Bridal Week at Fiera di Roma, where the ambiance is buzzing with excitement and creativity. This year's event has set a remarkable stage for showcasing the best in bridal fashion, with a keen focus on the theme "Made in Italy," while seamlessly merging the finest...

EventPress Release

Rome Bridal Week: Renewing the glamour of bridal fashion

Rome Bridal Week 2025 promises to deliver the essence of bridal elegance. Known for its rich history, culture and art, Rome is set to become the new epicentre of the bridal world for the trade industry. The city’s upcoming exhibition, taking place from 16 – 18 March 2025 at Fiera di Rome, Italy, will not only showcase the latest fashion trends,...

FashionPress Release

FALKE x Kaviar Gauche: For the Most Beautiful Day of Your Life

FALKE and Kaviar Gauche combine their expertise to create an extraordinary limited edition. This collection of tights and stay-ups, specially designed for every bride’s special day, is the perfect synergy of elegance, aesthetics, and traditional craftsmanship. For 130 years, FALKE has stood for exceptional quality and perfection, and in this...

BusinessPress Release

Exploring the bridalwear buying process: A case study of WED2B

The journey to selecting a bridal gown stands in stark contrast to the conventional retail experience, encapsulating a blend of anticipation, emotion, and a quest for perfection. Bridal gown shopping is not merely a purchase; it's a pivotal experience in a bride's journey towards her wedding day. Through the lens of WED2B, a prominent player in...

FeaturedMember

Fashion

Abercrombie & Fitch launches The Wedding Shop for bridal & guest outfits

Abercrombie & Fitch Co. has expanded into with the launch of The Wedding Shop, a custom collection of more than 100 pieces designed for brides and guests. Following increasing customer interest in elegant, quality, yet affordable wedding outfits, Abercrombie & Fitch developed a collection of outfits for several wedding-related events, from...

RetailPress Release

Noni Reseller Wanted: Become a Partner Studio for Bridalwear Now

In order to reach even more customers, since spring, the Cologne-based bridal fashion label noni has been offering a selection of its most popular wedding dresses in partner studios at 21 locations in Germany, Austria, Switzerland and the Netherlands (as of July 2023). For Managing Director Katharina Heuser, the advantages are obvious: "Brides...