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Noodle shops and showrooms at CIFF: How do brands get attention in a flooded market?

As soon as the Modefabriek in Amsterdam and the Düsseldorf Order Days were over, the fashion industry moved on to the Copenhagen International Fashion Fair (CIFF) in Copenhagen. Despite the tight trade fair calendar and slightly fewer brands and visitors at the CIFF, there was no sign of fatigue or bad mood at the 64th edition of the fair....

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