Circulose news and archive

King Louie takes major step towards circular fashion with collection made from textile waste

Annually, 99 percent of all textile waste worldwide is lost through destruction, landfill, or remaining unused. King Louie aims to break this trend and contribute to a circular fashion industry. The brand proudly introduces a new collection that transforms textile waste into stylish designs—a step towards creating more with fewer resources. New...

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Textile recycler Circulose joins Spinnova’s consortium to boost commercialisation efforts

Circulose, a textile-to-textile recycling company, has become a new member of Spinnova’s consortium, building on efforts to scale the Finnish firm’s manufacturing technology that turns wood pulp into textile fibre. Through the collaboration, Circulose will integrate its own pulp, made out of recycled cellulosic-rich textile waste, into Spinnova’...

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Circulose reopens Sundsvall factory following strategic restructuring

Swedish textile innovator Circulose has announced the restart of its commercial-scale production plant in Ortviken, Sundsvall. The facility, which is the world’s first industrial-scale chemical textile recycling plant, is scheduled to resume the manufacture of its signature recycled pulp in the fourth quarter of 2026. The restart follows a...

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Circulose partners with Birla Cellulose for advancement of circular textiles

Swedish recycling textile pulp manufacturer Circulose has entered into a strategic partnership with Birla Cellulose, a sustainable viscose fiber manufacturer, to help accelerate textile recycling through enhanced brand collaborations and access to end-to-end solutions across the value chain. Under the new partnership, Circulose will supply Birla...

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Bestseller and John Lewis among Circulose’s latest partners

Recycled textile manufacturer Circulose has announced a slew of new partners as it continues to push forward with its renewed strategic direction focused on securing long-term commitments from brands. The latest additions include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitment comes on the...

Retail

Marks & Spencer becomes first UK brand to join Circulose as scaling partner

British department store Marks & Spencer has become the first UK Scaling Partner of Circulose, a deal that will see the retailer integrate the firm’s next-generation material into select products. The partnership builds on efforts by Marks & Spencer to reduce its reliance on virgin fibres and accelerate its implementation of circular design...

ResearchPress Release

Synthetic viscose fiber market to reach 37.4 billion dollars amid sustainability push

The global synthetic viscose fiber market is projected to expand significantly over the next decade, according to a new report from Allied Market Research (AMR). The market, valued at 19 billion dollars in 2024, is forecast to reach 37.4 billion dollars by 2034, registering a compound annual growth rate (CAGR) of seven percent. This growth is...

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Circulose secures multi-year sourcing agreement with H&M

H&M Group has struck up a multi-year sourcing agreement with material manufacturer Circulose. The Swedish fashion giant has agreed to replace a “substantial share” of its virgin viscose used throughout its portfolio with Circulose’s own man-made fibres. The deal contributes to H&M’s wider mission of ensuring that 100 percent of its materials are...

Fashion

Circulose launches Circulose Forward to facilitate the adoption of circular materials in partnership with Canopy

Swedish circular material company Circulose has partnered with global NGO Canopy to launch Circulose Forward, a solutions platform, designed to help facilitate and streamline the adoption of low-impact, Next Generation materials and products at scale. The new platform features practical tools, such as a digital materials library, price...

Fashion

After hype: H&M's former CEO on next phase of sustainability in fashion industry

London - One of the best speakers at the World Retail Congress 2025 was Helena Helmersson. The former CEO led the Swedish H&M Group for several years and recently became the chair at material innovation company Circulose. In London, during a compelling keynote speech, she urged all professionals present to refocus on sustainability. Helmersson...

FashionPress Release

Circulose and Tangshan Sanyou Chemical Fiber Forge Strategic Partnership to Drive Large-Scale Textile Circularity

Circulose, a global leader in recycled pulp production, has reached a strategic partnership agreement with Tangshan Sanyou Chemical Fiber, a frontrunner in the cellulose fiber industry. This collaboration marks a significant milestone in the commercialization and scaling of CIRCULOSE®, while also propelling Tangshan Sanyou’s brand toward greater...

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Textile-to-textile recyclers form new T2T Alliance

In a bid to support Europe’s circular economy policies such as the Ecodesign for Sustainable Products Regulation (ESPR), leading textile-to-textile recyclers Circ, Circulose, RE&UP and Syre have formed a new T2T Alliance. “Textile waste is a growing challenge in Europe and beyond, with less than 1 percent of the textile fibre market coming from...