Columbia news and archive

Columbia brand hires new creative agency and marketing head

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice president and head of marketing to oversee Columbia brand’s new creative strategy. The company said in a statement that Columbia brand has been working to bring the new strategic vision to life internally over the last...

FashionPress Release

Columbia launches The Hike Society with the inaugural Annual General Hike

Columbia has unveiled The Hike Society – a new outdoor community and movement created “to unite the next generation of hikers and outdoorspeople”. The outdoors has experienced a cultural revolution in recent years, with style and escapism converging to create a modern interpretation of the outdoors. This ascent has been accelerated by the...

Business

Tim Sheerin appointed SVP of U.S. Sales for Columbia Brand

Columbia Sportswear Company has appointed Tim Sheerin as Senior Vice President of U.S. Sales for the Columbia brand. In his new role, the company said, Sheerin will report to Franco Fogliato, Executive Vice President, Global Omni-Channel. “Tim brings a wealth of experience in commercial leadership,” said Franco Fogliato in a statement, adding, “...

Business

Columbia Sportswear Company Appoints John Culver to its board of directors

Columbia Sportswear Company has appointed John Culver to serve as a Director and member of its compensation committee, effective January 5, 2021. The company said, Culver currently serves as Starbucks Corp. group president of international, channel development and global coffee, tea and cocoa, and is a member of the Starbucks executive...

Fashion

Columbia Sportswear Q1 sales fall 13 percent

Columbia Sportswear Company’s net sales decreased 13 percent to 568.2 million dollars for the first quarter of 2020. The company said in a statement that gross margin contracted 360 basis points to 47.8 percent of net sales from 51.4 percent of net sales for the comparable period in 2019. Loss from operations was 2 million dollars or 0.3 percent...

Business

Columbia Sportswear temporarily shuts North American stores

Columbia Sportswear Company has announced that to protect the health and safety of its employees, consumers and the communities where it operates, it will close its North America brick and mortar retail stores on March 16 through March 27. The company said in a statement, consumers seeking the products of the Columbia family of brands can visit...

Retail

Columbia to open European flagship store in London

Outdoor apparel and footwear brand Columbia Sportswear has announced that it will be opening its flagship European store at Carnaby Street, London, in early 2019. The store will span 2,465 square feet over two floors, and will showcase a wide range of apparel, from innovative, technical outdoor gear, to casual, outdoor-inspired collections drawn...

BusinessFeatured

Columbia Sportswear closes buyout of Chinese venture

Outdoor apparel and footwear brand, Columbia Sportswear Company has confirmed that it has closed its buyout of the remaining 40 percent interest in Columbia Sportswear Commercial (Shanghai) Company, its joint venture in China with Swire Resources Limited. The joint venture began operations on January 1, 2014 with headquarters in Shanghai,...

People

Columbia names Peter Ruppe as Vice President of footwear

Columbia Sportswear Company has appointed Peter Ruppe as Vice President of Footwear for the Columbia brand. In his new role, the company said, Ruppe will report to Columbia brand President Joe Boyle. “Peter Ruppe is a true leader, bringing a unique combination of strategic and tactical thinking,” said Boyle in a statement, adding, “His arrival...

Retail

Columbia Sportswear launches largest out-of-home advertising campaign to date

London - Outdoor apparel and footwear label Columbia has launched its first major national, out-of-home advertising campaign, which aims to deliver its Tested Tough brand promise to consumers across the UK. As part of its campaign, Columbia will employ a range of out of home and digital displays across six of the UK's largest cities, including...

Business

Columbia searching for ‘Directors of Toughness’

Outdoor clothing brand Columbia is looking for ‘Directors of Toughness’ to travel the globe testing their new clothing on mountains, glacier, and lakes. Columbia is searching for two ‘Directors of Toughness’, which is a real position with the company, to work full-time as beta testers of its clothing and equipment, as well as be a brand...

Fashion

Manchester United names official outdoor apparel partner

Football club Manchester United has signed a partnership with American outdoor brand Columbia Sportswear as its first official outdoor apparel partner. As part of the deal, the well-known American outdoor brand will design and create dual-branded outerwear for outdoor endeavours, including hiking, climbing, mountaineering, as well as water and...