Digital Showroom news and archive

Is it time for your brand to shift to digital selling?

What triggers a change in your brand? Is it the fear of missing out (FOMO) on a trend? The need to keep up with the competition? Or is it when you see potential to do better business by implementing new processes? Change can stem from a number of motivations, but it benefits from a clear business objective. In digital selling, these objectives...

Fashion

5 Surprising Ways Users Can Leverage a Digital Showroom

The Digital Showroom isn’t just a space reserved for wholesale or Sales, but a central hub to break silos and enhance cross-team collaboration. In this industry, we’re product people and it’s more than just about the numbers, we like to see, feel and present in a visual way. A platform already being used across the field for doing sales...

Business

Le New Black: 3 tips for a fruitful B2B prospecting

Growing your business with professional buyers today means both facing the unprecedented upheavals of the Covid era, and benefiting from innovating digital tools to meet these new challenges. Here are three tips to embrace a ‘new generation’ wholesale. 1. Meet B2B buyers new standards Commercial relationships between the brand and the buyer used...

Fashion

Showrooms: The Next Frontier in Wholesale Revenue Growth in 2022

2022 is looking a lot like 2021 with regards to fashion and wholesale. Investment in digital remains strong, yet brands aren’t immune to the global supply chain issues and still face problems running sales seasons. How is this possible? Shouldn’t digital have alleviated this? For brands with large revenue contributions coming from wholesale...

Business

3D Technology: A New Dimension for wholesale

Wholesale took a hit during the pandemic, but it also resulted in an opportunity to revolutionize and bring fashion into the new frontier of scaling 3D. In 2021, wholesale’s process is striving for overall efficiency, not volume. As digitization has taken place throughout the fashion and wholesale industry, 3D technology has the potential to...

Fashion

YKK launches new digital showroom to connect with customers

Leading zipper and fastening products manufacturer YKK has launched a digital showroom to engage virtually with its customers around the world on the latest trends, products and innovations. The easy-to-navigate online showroom has been modelled to look like YKK’s brick-and-mortar showroom in London and features six floors which are represented...

Business

Digitising the fashion industry’s workflow for the future

It is safe to say that the global pandemic outbreak has fuelled a dramatic shift towards digital solutions within the fashion industry. Since COVID-19 hit, brands and retailers worldwide have been engaging and experimenting with a range of immersive technologies, from designing apparel virtually to hosting virtual catwalks and experimenting with...

Business

A hybrid solution: Integration of virtual and physical showrooms

Historically, fashion has invested mostly in the consumer facing digital experience, but because of the pandemic, everything that was ‘under the hood’ in the industry came to a standstill. From how garments are created to wholesale selling, there was still very little digitization in those areas and the reliance on manual processes didn’t allow...

RetailFeatured

Will buyers be traveling for fashion week?

It is surreal to think the next fashion cycle is but a mere three weeks away. As New York fashion week leads the international calendar on 14 September, the latest update from the Council of Fashion Designers of America (CFDA) informs some NYFW designers will stage physical shows, albeit limited to audiences of 50 persons. London, Milan and...

Fashion

Modefabriek survey indicates strong investment on digital showrooming pre Covid-19

A survey amongst 216 exhibiting fashion companies at the ModeFabriek trade show in January 2020 was commissioned by Colect.io to gain insight into the use of digital solutions by the B2B sector and wholesale side of the business. This was weeks before markets went into lockdown and Covid-19 related restrictions were put in place across Europe. “...

Fashion Featured

Will digital showrooms save fashion's wholesale brands?

Back in January, the Copenhagen trade show CIFF introduced its first digital showroom. The initiative received little fanfare at the time, but as the unfolding pandemic crisis has halted the global fashion industry’s events, the concept of the digital showroom may just about save the season. In partnership with online showroom Ordre, CIFF...

Retail

Hugo Boss launches first digital showroom

Hugo Boss has launched its first digital showroom in Berlin, Germany, marking a shift in the company's strategy. The German fashion brand presented its Hugo pre-fall collection for 2018 at a pop-up space in Berlin to showcase its digital showroom last week. Via a 65 inch touchscreen, which resembles a table, viewers were able to browse through...