Donna Ida Thornton news and archive

Donna Ida teams up with Fran Bacon

Jean Queen Donna Ida Thornton has teamed up with designer and fashion writer Fran Bacon, who is also best known as blogger The Fashion Lift, on a three-piece collaboration that launches on September 2. The collection, follows an Instagram Live the two did together, and includes Fran The Patch Pocket Cropped Jean in a mid blue wash called...

Fashion

First look: Donna Ida adds nightwear

Jean queen Donna Ida is adding nightwear to her line-up for autumn/winter 2017 as her signature denim brand moves into a full lifestyle offering. Donna Ida announced earlier this month with the launch of her ‘I’ve Got My Eye candle collection that her brand would be turning into a luxury lifestyle brand and the five-piece luxury nightwear...

Fashion

Donna Ida expands into lifestyle

Jean queen Donna Ida is expanding her denim and ready-to-wear contemporary womenswear brand to include lifestyle products for autumn/winter 2017. The first lifestyle product from the denim brand is a scented candle, which has ‘I’ve Got My Eye On You’ written in Donna Ida’s signature handwriting. The luxury candle will launch in October and has a...

Fashion |INTERVIEW Featured

Q&A: Donna Ida Thornton ‘Queen of Jeans’

Australian-born ‘Queen of Jeans’ Donna Ida Thornton has gathered a legion of denim-loving devotees thanks to her denim boutiques and online store for actually helping women find that perfect pair of jeans that actually fits no matter their body shape. Since her first boutique opened in 2006 in London’s Chelsea Donna Ida has become the go-to...

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Jaeger collaborates with ‘Jean Queen’ Donna Ida

Premium high street retailer Jaeger has launched a 16-piece capsule collection, anchored by staple denim pieces, in collaboration with ‘Jean Queen’ Donna Ida Thornton. Thornton, founder of the Donna Ida boutiques and ready-to-wear brand, has created a 16-piece range for the British brand, “responding to the needs of the modern woman, and the...

Fashion

Donna Ida invests 120,000 pounds in boutique refurb

Donna Ida Thornton is ploughing 120,000 pounds into the refurbishment of the flagship Chelsea branch of her eponymous chain. Ida opened her first denim boutique in 2006 on Draycott Avenue stocking top designer denim brands, since then the self-confessed denim addict has gone onto open three more stores in Belgravia, Guildford and Westfield as...