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Fashion |In Pictures

Poeticgem launches young fashion brand with F&F

Poeticgem, the retail design and sourcing solutions subsidiary of the PDS Group, has launched an exclusive young fashion brand with F&F at Tesco, designed to offer trend-led fashion and everyday wardrobe staples. 'Oh Me Oh My' (OMOM) is a new lifestyle brand that aims to offer contemporary fashion for a “youthful audience,” explains Poeticgem,...