FashionTech news and archive

Premium, Seek and FashionTech to return all under one roof

Trade shows Premium and Seek and conference event FashionTech will all be making their return this year, set to take place in Berlin Messe, Germany, with the addition of a new D2C festival, The Ground. The collective, operated by Premium Group, will all take place from July 7 to 9 for its return to the group’s home city of Berlin for the coming...

Business

Livetrend: 10 ways that data-driven trend analysis makes your brand more responsible

Rapidly changing styles and responsible fashion seem paradoxical as trends have become a synonym for overstock and pollution. However, fashion is uncompromisingly tied to the dynamics of modern lives. To sustainably react to inevitable market shifts, brands need to produce less but better. Find out how AI can shape a new era, where design,...

Fashion

Does it fit me? Euveka answers the never-ending question

“Does it fit me?” How many people have asked themselves this simple question? Like most clients, we want clothes that are comfortable and nice. When people shop online, they quickly know whether they like the product or not. They can easily have additional information on materials, colors, or brand image... But for the fit, we can only know once...

Fashion Featured

Technology will be antidote in fashion’s Covid recovery

As the US fashion industry entered its second month of isolation, Fashinnovation delivered its first virtual conference which according to its co-founder, Jordana Guimarães, united 80 speakers via Zoom with 125K+ viewers from 119 countries over the course of 2 days. Convened with support from the UN Office for Partnerships, in partnership with...

Fairs

Premium Group cancels Berlin trade shows as Dusseldorf fairs are postponed

The Premium Group has cancelled its Berlin summer trade shows, Premium and Seek, as well as its Fashiontech conference due to Covid-19. With the original intention of rescheduling its events to the end of July, the group is now forced to cancel, as the German federal and state governments prohibited large-scale events with over 1,000 visitors...

FashionPress Release

OUR PROGRAMME IS UP!

Berlin, 16.12.2019 The teams of FASHIONTECH Berlin and FASHIONTECH Studio are happy to announce the full programme of our conferences. Now that we are having two new locations, all visitors of PREMIUM and SEEK will have easy and direct access to our carefully curated content programme on 14th and 15th January 2020. The FASHIONTECH Berlin...

Fashion

A recap of the trade fairs and conferences in July 2019

The Berlin Fashion Week, which takes place twice a year, attracts an international audience, is a well-established industry get-together and is a vital economic factor for Berlin. In July 2019, we visited all exhibitions in order to be able to report on the trends of Berlin’s fashion industry. During the Spring / Summer 2020 edition, it became...

Fairs

Fashiontech Berlin: listening is key

On 4th July 2018, #Fashiontech Berlin took place for the eighth time in the German capital. Since 2015, guests have been meeting at the conference to discuss the latest developments at the interface of fashion and technology. Especially for retailers, the importance of digitisation is not to be underestimated, but it is precisely them who are...

Fashion

#FashionTech talk by Alphatauri: how do you hook Gen Z?

The #FASHIONTECH conference was set up in January 2015 by the PREMIUM GROUP and has taken place each season since then. With its aim of bringing fashion together with the tech and start-up industry, and covering all aspects of digital transformation, the conference has now grown to become a firm fixture in Berlin Fashion Week. Global players,...

Fashion

Digitalisation is a core issue

The #Fashiontech conference, which burst onto the scene in January 2015, is becoming more exciting each season. A glance into the crystal ball reveals the future of fashion and industry luminaries like Sung-Joo Kim (MCM), Melissa Drier (WWD), Andres Sosa (The Outnet) and Jerome Cochet (Zalando Media Solutions) With a focus on topics like...