Faux fur news and archive

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Business

Ecopel acquires stake in faux fur specialist Silmatex

Faux fur artisan Ecopel has announced it has become a shareholder of Silmatex, building on its mission to support its ‘Made in Europe’ manufacturing strategy. The Spanish faux fur specialist, which has been operating since 2009, joins French factory Peltex as one of Ecopel’s partners, creating a triad of European-based manufacturers. “We are...

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Fashion

Runway to retail: Faux fur

Fashion weeks in Amsterdam, Oslo, Melbourne and Helsinki have all banned the use of fur but Paris, Milan and New York leave it up to the discretion of the designers. However, an increasing number of brands are now choosing to swap real fur for faux versions in their collections. Tracing the trend Anti-fur activism can be traced back to the...

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Fashion

Jakke launches artist collaboration for autumn/winter 2021

London-based sustainable faux fur brand Jakke has launched an artist collaboration with Astrid Wilson, Kit Agar and Simone Brewster for autumn/winter 2021. Each of the artists has brought their “unique outlook and style” to Jakke’s popular ‘Rita’ faux fur jacket to create three bold prints to highlight the worlds of art and fashion, all within...

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Business

Vegan brand Apparis raises 3 million dollars to fund expansion

New York-based Vegan fashion brand Apparis has announced the closing of a 3 million dollar seed round. The brand, which is known for its bold and colorful faux fur coats, said the money would help it establish “a strong digital direct-to-consumer strategy and to continue to aggressively grow the business in the US and internationally”. The...

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Fashion

Romwe rapped by ASA for selling real fur as faux

The Advertising Standards Authority has penalised fast-fashion online retailer Romwe for selling real animal fur as faux fur, following a complaint by animal charity Humane Society International/UK (HSI UK). HSI UK found two items for sale online marketed as faux fur which they had testing by an independent textile analysis laboratory and they...

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Fashion

Fashion goes fur free: is France falling behind the times?

Faced with increasing opposition to fur from the general public, more and more brands are withdrawing it from their collections, the most recent of these being Olivier Rousteing, artistic director at Balmain, who announced the brand was scrapping the animal product. But has France fallen behind its European neighbours on the subject? According...

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Fashion

Stella McCartney wins appeal over "Fur-Free Fur" trademark

Stella McCartney has been granted approval to register its term "Fur-Free Fur" as a trademark for the brand. The vegetarian luxury brand has been using the term Fur Free Fur since its launch in 2001 to label its high-end faux fur material, which it describes as a "no compromise, modern statement that demonstrates what the future of fashion looks...

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Fashion

ASA warns retailers of legal action over faux fur claims

The Compliance function of the Committees of Advertising Practice (CAP), which is part of the Advertising Standards Authority (ASA) regulatory system, has issued an enforcement notice to clothing retailers to take immediate action to ensure that any items advertised as containing fake fur are not made from real fur. UK retailers, including...

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Fashion

Boohoo faux fur jumper found to contain real fur

Online retailer Boohoo has been condemned by the Advertising Standards Authority (ASA) for selling a faux fur pom pom jumper that was found to contain real fur, which it states was “misleading” to consumers. The UK advertising watchdog upheld complaints by Humane Society International (HSI) UK, and ruled that the advert for the jumper on the...

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Fashion

French fashion giant Jean Paul Gaultier goes fur-free

Animal rights groups hailed on Monday Jean Paul Gaultier's announcement that he is joining the growing ranks of fashion designers to ban fur from their collections. The enfant terrible of French couture announced the decision in a television interview on Saturday, describing the methods used to kill the animals as "absolutely deplorable". "Fur...

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Fashion

Is this the beginning of the end for fur in fashion?

Is this the beginning of the end for fur? With more and more fashion houses going fur-free, San Francisco banning fur sales in the city and British MPs considering outlawing all imports of pelts after Brexit, the signs do not seem good for the industry. After decades of hard-hitting campaigning against fur, animal rights activists believe they...

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Fashion

Donna Karan & DKNY ​to ​go Fur-Free from ​F​all 2019

London - DKNY and Donna Karan are the latest fashion brands to grow an ever-growing list of labels who have shunned the animal-derived material for good in favor of ethical alternatives. Morris Goldfarb, CEO of G-III, parent company of DKNY and Donna Karan, announced that both brands will be going fur-free in 2019 as a result of the company’s...

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