FIFA news and archive

Adidas expands football marketing in World Cup run-up

As the countdown to the FIFA World Cup 2026 gathers pace, Adidas is laying the groundwork early, rolling out a 360-degree marketing strategy that blends streetwear credibility, experiential retail and football culture, well beyond the pitch. This week, the German sportswear giant announced a collaboration between Adidas Originals and Japanese...

Retail

Fanatics to oversee FIFA World Cup 2026 retail

Sports platform Fanatics has confirmed that it has secured the license to manage on-site retail for the FIFA World Cup 2026. The company said it will manage the in-venue retail operations for 104 matches across 39 days throughout Canada, Mexico and the US. Alongside venue-based retail, Fanatics has further been tasked with establishing retail...

Design

Louis Vuitton designs trophy case for 2014 FIFA World Cup

French luxury fashion house Louis Vuitton, has designed a custom-made travelingtrunk for the 2014 FIFA World Cup trophy. The luxury, one-of-a-kind trunk will house the trophy, which will be transported to the Maracana stadium in Rio de Janeiro on the last day of the football tournament and awarded to the winning team. “The case opens from the...

Design

Adidas extends partnership with FIFA

The sports wear group announced this week that it had prolonged its existing partnership with the Fédération Internationale de Football Association. Adidas will continue to be the 'official partner, Supplier and Licensee of the FIFA Football World Cup and all other FIFA events' for the next 17 years, up to 2030. The company will also continue to...

Fashion

FIFA World Cup collection

To celebrate and keep the spirit of the FIFA World Cup alive, the FIFA launched a collection which fuses football, fashion and culture. When the World Cup has finished, the premium collection for both men and women will be a reminder of the event even after the tournament is over. The new FIFA collection comprises six ranges of men’s and women’s...

Fashion

Dedicated followers of fashion and football

From August 2009, the FIFA Collections are expected to be available in more then 100 FIFA Official Stores and in FIFA branded retail spaces in over 12 markets around the world. The FIFA Collections, which will initially comprise five separate ranges of apparel – 1904, Editions, Code, Essentials and Trophy, will be the first official range of...