Forecast news and archive

Cost-of-living crisis: Retailers need to go the extra mile ahead of the busiest time of year as discounting loses appeal

As brands and retailers prepare for the busiest time of the retail calendar, they'll need to go the extra mile to engage shoppers amid the cost-of-living crisis, as new research from WGSN Barometer reveals that discounting is losing its appeal. Consumers in the UK and US feel they are getting less value for money, and discounting alone no longer...

Fashion

Colour of the year 2023: Digital Lavender

As a need for optimism sweeps the world after a global pandemic, the colour of the year 2023 is Digital Lavender, according to trend forecasting agency WGSN and colour authority Coloro. The shade is already embedded in digital culture and is expected to converge across virtual and physical worlds. Commenting on the choice of Digital Lavender,...

Fashion

Post pandemic fashion: Streetwear's new codes

In a post pandemic fashion economy, comfort and versatility will be key drivers for brands. Streetwear is in a prime position to take on the protective and functional role consumers are already seeking. Brands looking to next spring and autumn 2021 collection development will need to consider how garments can be utilized both indoor and outdoor,...

Fashion Featured

SS21 colour trend

In the psychology of colour, certain hues can dramatically affect moods, feelings, and emotions. In a post-pandemic world, shoppers will be seeking comfort, honesty and inspiration. Looking toward spring summer 2021, the colour palette will veer towards reassuring tones, like elevated neutrals and naturals, away from high tech and artificial...

Fashion Featured

Fashion Technology Forecast 2018

The average fashion brand may not yet have a chief innovation, digital or analytics officer amongst its management, but these technology-powered jobs are shaping the future of retail and fashion. Amid all this rapidly advancing technology, the fashion industry needs to move with the times, which has evolved into more than just smart fabrics,...

Fashion

Young men's fashion goes DIY

Hand-drawn graphics, sketchbook scrawls and graffiti is making its way into the young men's fashion arena. Think powerful messaging 90s style, a new movement of communicating and perhaps rebellion, via clothing and fashion. It began with Raf Simons playing with boldly placed text and photos on clothing, such as on tailored coats and sportswear,...

Video

Pre Fall '14 goes monochrome

The Pre Fall '14 collections were full of monochrome colour blocking. The trend for black and white juxtaposition is proving a look that's here to stay, and seen at Gucci, Chanel and Opening Ceremony, amongst others. But monochrome dressing is more than just a black and white wardrobe, the proof is in the details, such as contrasting sleeves,...

Fashion

Retailers see 3rd month of growth

Retailers enjoyed a third consecutive month of sales growth in the early build up to Christmas, but are predicting flat sales in the New Year, according to the CBI. The business group’s latest Distributive Trades Survey shows that in the year to December 9, retailers maintained year-on-year sales growth at November’s levels, led by a strong...

Fashion

High street recovery figures revealed

The depth of the recovery on the high street will be revealed this week when retailers including Next, Primark and M&S all deliver numbers to the City. Analysts will look to M&S's chief executive, Sir Stuart Rose, to reinvigorate the stock after its shares tumbled last month following a poorly received investor presentation in the City. Earlier...