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How Formula 1 racing has inspired both athleticwear and designer collections

A-list celebrities including Rihanna, A$AP Rocky, Lupita Nyong'o and Heidi Klum came out to watch the inaugural edition of the Las Vegas Grand Prix, held November 16-18 2023, confirming the booming interest in Formula 1 racing in The U.S. Consequently, opportunities for licensing and partnerships with both athletic and apparel brands have grown...