Freya news and archive

Your many faces - Introducing new season Freya lingerie for AW22

From sexy sheer sets to everyday smooth moulded T-shirt bras, Freya is sure to have something for you from a B to K cup! One of Freya’s sexiest collections to date, introducing Freya Fatale. Debuting in not one but two colours, a fiery and passionate Chilli Red and contemporary Noir. Featuring a geo floral print mesh lace, the range offers an UW...

FashionPress Release

Hit the beach in Freya

INTRODUCING FREYA’S AW22 SWIM COLLECTION Hit the beach or pool in style with Freya’s new cup sized swimwear range. From triangle bikini tops and tankinis to tie side bikini briefs and high waisted briefs, Freya has you covered for looking and feeling amazing! Make a statement in Cala Selva! Based on Cala Palma, a Freya swim favourite, this...

Fashion Featured

Bra 101

London - Good supporting undergarments are the key to creating any successful look. A well fitting bra not only flatters and enhances certain styles, but also acts as the main foundation of well functioning wardrobe for all women. Yet many women still wear ill-fitting bras, with close to two-thirds or 64 percent of women around the world wearing...

Design

Wacoal Eveden names creative director

Wacoal Eveden, the parent company behind lingerie brands including Freya, Fantasie and Huit, has appointed Franceska Luther as its creative director. Former creative director at Myla, Luther will join Wacoal Eveden at the beginning of April in the newly created role to head up the development across all its lingerie brands. As well as previously...

Video

Environmentally friendly swimwear