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Gen Z news and archive

Fashion Partner Content

Next-Gen retail: how agencies and retailers serve the new generation of consumers

Fashion consumers represent a range of characters, each with their own unique preferences. Whilst some are looking for a lavish statement piece, others crave timelessness and artisanal perfection. With social media accelerating the pace of change in fashion, there are fewer factors holding consumer groups together. Among younger Gen-Z...

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BusinessFeatured

Launchmetrics: Premium brands come out on top in evolving Gen Z interests

Gen Z consumers continue to be the talk of the town for fashion brands, many of whom look to target this tech-savvy consumer in what has become an increasingly competitive market. In order to gauge where such brands stand, analytics platform Launchmetrics has released a detailed report on which brands are making it – and which ones are not...

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