H&M Group news and archive

Arket and Laila Gohar present the artist’s first ready-to-wear collection

Nordic lifestyle brand ARKET teams up with New York-based artist Laila Gohar on her debut ready-to-wear collection, launching for Spring/Summer 2026. The collaboration spans 27 pieces, translating Gohar’s singular aesthetic into a rich, multi-layered wardrobe, designed for moments that move between the everyday and the exceptional. Born in Cairo...

CulturePress Release

H&M launches platform to spotlight global style and self-expression in cities worldwide

H&M&NEW YORK brings together both recognisable faces from the Big Apple and newcomers to the studio, placing them on equal footing. An eclectic mix of icons, including Ice Spice; John Turturro; Liya Kebede; Paloma Elsesser; Kareem Rahma; Jay Guapo; Kai Schreiber and Lynn Yaeger, feature alongside unknown faces. Through photographs and films,...

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Business|ANALYSIS

The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...

FashionPress Release

Arket presents the SS26 Childrenswear

With its new Spring/Summer 2026 childrenswear collection, ARKET explores the freespirited and curious nature of childhood, shaped by play and time spent outdoors. Combining simple, everyday beauty with practical design, the assortment moves between soft technical garments and structured workwear-inspired pieces, to voluminous silhouettes and...

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Business

Berlin-based start-up Reverse.fashion secures H&M as an investor

The Berlin-based start-up Reverse.fashion GmbH has secured notable investors. The company announced on Friday that the Swedish clothing group Hennes & Mauritz participated in a pre-seed funding round led by the Berlin-based investment firm Kisora. The start-up, founded in 2024, develops automated sorting processes for used textiles to eliminate...

FashionPress Release

ARKET and Barbour’s new collection masters the art of layering

Grounded in the shared experience of British and Nordic weather and a mutual passion for the outdoors, the collection pays special attention to modularity and layered, functional design. Signature pieces from both brands are reimagined in a nature-inspired palette of blues, greens and blacks – interwoven in a custom tartan check – echoing the...

RetailPress Release

ARKET opens store in London’s Chelsea district

Located at 196-222 King’s Road, the new store is the brand’s fourth physical destination in the UK capital, following Regent Street, Covent Garden and Selfridges. With a total area of 521 square metres, the store is arranged over two levels, combining ARKET’s signature monochrome palette of soft greys and natural materials, including custom-made...

Fashion |In Pictures

& Other Stories unveils new branding under Jonathan Saunders

Fashion and lifestyle brand & Other Stories, part of the H&M Group, has unveiled new branding and the first pieces designed by newly appointed chief creative officer Jonathan Saunders. British designer Saunders, who joined & Other Stories in April to drive the brand forward into its next phase of growth, has revealed a new “brand spirit,”...

FashionPress Release

& Other Stories Launches August Collection

With a nod to '70s spirit and '90s ease, the collection strikes a balance between laid-back and smart. Office Appropriate As back-to-school season approaches, & Other Stories is your go-to for stylish blouses, light knits and tailored trousers, sure to keep you chic around the office. Credits: & Other Stories Light Layers & Other Stories offers...

People

H&M Group’s head of AI strategy leaves after seven years

Linda Leopold, head of AI strategy at H&M Group since November 2023, has announced her departure. Via LinkedIn, she shared that she will conclude her seven-year career with the fashion group this summer to embark on a new path as an independent strategic advisor, writer, and speaker on AI. Leopold joined H&M in September 2018 as head of AI...

Member

Business

Circulose secures multi-year sourcing agreement with H&M

H&M Group has struck up a multi-year sourcing agreement with material manufacturer Circulose. The Swedish fashion giant has agreed to replace a “substantial share” of its virgin viscose used throughout its portfolio with Circulose’s own man-made fibres. The deal contributes to H&M’s wider mission of ensuring that 100 percent of its materials are...

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Business

H&M Group profit dips in first half 2025

Swedish fashion group H&M saw higher freight costs, unfavourable exchange rates and increased markdowns impact its first half (H1) of the 2025 financial year (FY25), resulting in decreased operating profit and profit after tax. In a financial update, H&M Group reported an operating profit of seven billion Swedish krona. This represents a...