H&M Group news and archive

Circulose secures multi-year sourcing agreement with H&M

H&M Group has struck up a multi-year sourcing agreement with material manufacturer Circulose. The Swedish fashion giant has agreed to replace a “substantial share” of its virgin viscose used throughout its portfolio with Circulose’s own man-made fibres. The deal contributes to H&M’s wider mission of ensuring that 100 percent of its materials are...

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H&M Group profit dips in first half 2025

Swedish fashion group H&M saw higher freight costs, unfavourable exchange rates and increased markdowns impact its first half (H1) of the 2025 financial year (FY25), resulting in decreased operating profit and profit after tax. In a financial update, H&M Group reported an operating profit of seven billion Swedish krona. This represents a...

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H&M Group invests in e-commerce platform Centra

H&M Group has taken a minority stake in Centra to power the fashion-focused e-commerce platform provider’s “next phase of global growth”. In a statement, Centra said the strategic investment from H&M Group, which includes H&M, Cos, Arket, & Other Stories and Weekday, will allow the e-commerce platform “to continue optimising its platform” and...

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H&M Group officially brings Monki under Weekday online banner

The H&M Group is officially moving fashion brand Monki to the Weekday website, as part of a broader online strategy. Customers can now find Monki on the Weekday platform, along with brands such as Cheap Monday and Weekday itself. According to the company, this consolidation of brands on one platform provides “the ultimate shopping experience”....

Fashion

H&M Group: Cos Expands Range with Fragrance Line

Cos now offers its own fragrance collection. The fashion retailer, which belongs to the Swedish clothing group H&M Group, launched its first fragrance line this spring, Cos announced on Wednesday. This includes scented candles and perfumes. Currently, four fragrances are being launched, which are made in Grasse, France, which is known for its...

FashionPress Release

ARKET launches new womenswear collection exploring purposeful silhouettes for SS25

Known for its design approach that builds on archetypal icons while infusing them with pragmatic beauty, Nordic lifestyle brand ARKET presents a new collection of women's ready-to-wear. Credits: Arket Credits: Arket Key SS25 items Key shapes include barrel legs and cinched waists in utility sets, balloon-shaped cotton poplin trousers, and a...

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& Other Stories appoints Jonathan Saunders as chief creative officer

& Other Stories appoints Jonathan Saunders new chief creative officer. He will assume the role in the first half of 2025 and will lead the brand's overall creative direction. The brand, part of the H&M Group, announced this in a press release to FashionUnited. Summary • Jonathan Saunders has been appointed chief creative officer of & Other...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

FashionPress Release

ARKET launches SS25 brand campaign capturing glimpses of everyday beauty

Nordic design and lifestyle brand ARKET, launched in 2017, welcomes the new spring season with the launch of its SS25 brand campaign – a collection of images inspired by simplicity, nature, and the aesthetics of slow living. Bringing Arket's vision to life At the heart of the campaign is ARKET’s foundational idea – to offer a more beautiful...

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ARKET presents SS25 Womenswear Collection: Olivia Lonsdale’s picks

ARKET unveils its Spring/Summer 2025 Womenswear collection, a refined exploration of timeless silhouettes and lasting quality. Designed for contemporary wardrobes, the collection emphasizes enduring style through meticulously crafted essentials, including classic shirting, tailored outerwear, and premium leather goods. This season, ARKET...

Retail

Arket to open its first store in Greece

Nordic design and lifestyle brand Arket, part of the H&M Group, is continuing its international expansion with the opening of its first store in Greece. The new store will be located in Athens and is due to open this year to become the brand’s first physical destination in Greece. Pernilla Wohlfahrt, managing director at Arket, said in a...

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H&M Group invests in technology platform Voyado

Fashion giant H&M Group has acquired a minority stake in Swedish-founded retail technology platform Voyado, which empowers retailers, e-commerce businesses, and brands to build long-lasting customer relationships. In a statement, Voyado, which drives profitable sales by optimising e-commerce, creating personalised customer experiences, and...