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Fashion |Opinion Featured

H&M vs Bieber: Brands must be wary when touting celebrity products by association

Future product and licensing managers will take a lesson out of H&M’s playbook, about “how not to release celebrity-branded fashion without full celebrity consent.” In its latest controversy, Swedish fast clothing retailer H&M launched a capsule range with Justin Bieber-branded merchandise, including a pink hoodie, t-shirts, and accessories such...

22 Dec 2022