Livia Firth news and archive

Sustainability consultancy Eco-Age ceases operations

Eco-Age, the global sustainability consultancy and agency founded in 2009, is closing its doors. The news comes from Italian owner Livia Firth, who announced the closure in an Instagram post. Firth wrote: "Tragically the business was targeted by criminals and although we tried – we really tried, we have been unable to recover financially from...

Fashion

Green Carpet Fashion Awards names celebrity co-chairs

The Green Carpet Fashion Awards (GCFA) is relocating to Los Angeles, after previously being held in Milan, for Oscar week, and have lined up a starry quintet of names to co-chair the event, founded by Livia Firth. The annual awards, which celebrate positive forces in fashion and entertainment and their collective ability to move culture forward,...

Fashion

M&S teams up with Livia Firth to highlight sustainable fashion

High street department store Marks & Spencer aims to lift the bar on sustainability through a new partnership with sustainable expert Livia Firth and her consultancy firm Eco-Age. The department store has tapped the eco-advocate, who is known for her promotation of sustainable fashion through initiatives like the Green Carpet Challenge, to...

Fashion Featured

Erdem Moralioglu and Sergio Rossi take on the Green Carpet Challenge

London - Luxury fashion has never looked so green - as both designers Sergio Rossi and Erdem Moralioglu have teamed up with the industry's advocate for sustainability, Livia Firth, to launch Green Carpet Collections this month. Both designers have been working closely together with Firth and her consultancy agency Eco-Age, to develop collections...

Fashion |OPINION Featured

The ‘True Cost’ of the Fast-Fashion Ilusion: How something so cheap can make us feel so rich

London - Visit any high-street or shopping center in the Western hemisphere and you will be surprised by how little the average fashion offering may vary. From value-chains like Primark and Forever 21, to fast-fashion brands like Zara and H&M, ‘cheap’ clothing has managed to worm its way into the majority of our lives and our wardrobes. T-shirts...

Fashion

Narciso Rodriguez and Bottletop awarded GCC Brandmark

Eco Age, the ethical brand consultancy founded by Livia Firth, has awarded American designer Narcisco Rodiguez the Green Carpet Challenge Brandmark for his (Heart) Bottletop Collection. The collection, which comprises of bags made using uses deforestation-free leather from the Amazon and recycled aluminiumpull tabs in ateliers in Salvia de Bahia...

Video

LFW: Green Cut

Last night at a cocktail party, Livia Fifth and Lucy Siegle in collaboration with American Express celebrated sustainable fashion with the launch of the ‘Green Cut’ project. The initiative brought together the British Fashion Council and the British Film Institute for the first time and paired together eight fashion designers with eight iconic...

Video

Livia Firth launches eco collection

Livia Firth, Eco Age creative director and wife to actor Colin Firth, is launching her own eponymous eco-friendly fashion label, Livia Firth Design. The collection will feature a small line of luxury clothes and accessories designed by her, which will be released individually throughout the year, and each piece will be a classic design produced...

Fashion

Armani among the 2012 Green Carpet Challenge designers

Vogue contributor and Creative Director of Eco Age, Livia Firth has announced that she is enlisting some of the world’s leading fashion designers to take part in her 2012 Green Carpet Challenge. The annual initiative, which promotes sustainable fashion, will this year feature designs by the likes of Chanel, Tom Ford, Gucci, Yves Saint Laurent,...