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The loss of American tourists forces European luxury brands to think local

Each summer, come July and August, outbound Parisians, Milanese and Florentines tend to flock to their respective coasts for some weeks of respite from the urban heat, while visiting Americans linger in their empty cities, take in the cultural reverence and most of all, they shop. In 2018, nearly 18 million Americans visited EU countries with...

18 Aug 2020