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Retail |In Pictures

Diesel opens store dedicated to its 1DR bag

Italian fashion brand Diesel has opened its first store dedicated to its 1DR bag in Milan, adjacent to the Diesel Flagship store in San Babila. The store, which will be open for a year, has been designed to be experienced as a multisensory art concept to offer an immersive “1DR Land” environment rather than a traditional retail store. The 560...