moaconcept news and archive

Moaconcept: Give your used sneaker a second life

MyOwnAction, the project to collect used sneakers destined for recycling and reuse. Moaconcept, a Florentine urban footwear brand and Benefit Company, presents MyOwnAction, the project that provides for the collection of used sneakers, its own and other brands, to allocate them for recycling and reuse. First stops for the project are The Social...

Fashion Partner Content

Promoting positive change: In conversation with Matteo Tugliani, founder of Moaconcept

Moaconcept is an Italian sneaker brand founded in 2013 by Matteo Tugliani. Since then, the brand has continuously followed their mission to create contemporary products that are an inspiration for people from different cultures and countries. In this interview, founder Matteo Tugliani gives insights into the past, present and future of...

Fashion Partner Content

Master Club by Moaconcept - Celebrating 10 years of the brand

MOACONCEPT, an independent sneaker brand and Italian Benefit Company, presents Master CLUB, the sneaker court celebrating the first 10 years of the Florentine urban footwear brand. With pop, bright and playful colors, clean lines and genderless design, Master CLUB sneakers are 100% designed and made in Italy, made of leather with materials...

Fashion Partner Content

We are all one – The sneaker capsule celebrating unity among people

A capsule collection to bring a message of equality to the world There are 8 models of sneakers that make up the Legacy Flag capsule collection by Moaconcept. The company, founded in 2013, became a Benefit Corporation in May 2022, donning the legal form best suited to its brand values. Indeed, this corporate structure allows Moaconcept to place...

FashionPress Release

Moaconcept: With WeForest in Tanzania

One sneaker means one tree. Desertification and drought are two problems that strongly affect climate change. We decided to make our small contribution by activating a partnership with WeForest, an international NGO, to fund the planting of 10,000 trees in Tanzania's Mara region. Every sneaker sold helps fund the growth of one tree In this way...