Modest fashion news and archive
'Change the game': supermodel Halima Aden reinvents modest fashion
Istanbul - Halima Aden, the first supermodel to wear a hijab and pose in a burkini, has ripped up her lucrative contracts in an industry she feels lacks “basic human respect” and entered the world of modest fashion design instead. For the Somali-American who was born in a refugee camp in Kenya, it was a matter of preserving her self-worth and...
20 Sep 2021
Farfetch unveils Ramadan capsule collection with 30 designers
Farfetch has unveiled a new capsule collection for Ramadan featuring exclusives from 30 Middle Eastern and international designers. The edit places a spotlight on modest wear and features more than 200 exclusive styles from designers including Oscar de la Renta, J.W. Anderson, Marchesa, Carolina Herrera, Tory Burch and Dion Lee, as well as...
10 Mar 2021
Haute couture abayas on the runways of rare Saudi fashion show
Donning chic neck-to-toe abayas, models saunter in high heels around a swimming pool in a glitter-filled fashion show staged in the unlikeliest of places: Saudi Arabia. Haute couture displays are rare in the deeply conservative Muslim kingdom and have usually been restricted to women or avoided female models altogether -- one even displayed...
26 Jan 2021
PrettyLittleThing launches first modest edit
Fast-fashion e-tailer PrettyLittleThing has unveiled its first modest edit for its Middle East customers. The move it added in a press release was part of its ongoing commitment to diversity, “catering to all shapes and sizes, over a vast market and geographically international audience”. The modest wear category it adds will offer “something...
22 Oct 2020
Nike launches modest fashion swimwear with 'Nike Victory Swim'
The Nike Victory Swim collection has been developed so that athletes have all the freedom of movement they have with other swimsuits, but the body remains covered. The collection consists of the Full-Coverage Swimsuit, Swim Hijab, Swim Tunic top and Swim leggings, according to the press release. The inspiration for the collection came from the...
11 Dec 2019
Modest fashion keeps rising in popularity
New York – Modest fashion is rising increasing interest worldwide: online searches for the term “modest fashion” have risen by 90 percent in the last year. Fashion search platform Lyst has just released its ‘Year in Fashion 2019 Report’, which has revealed that Internet searches for “modest fashion” have risen by 90 percent in the last year. In...
25 Nov 2019
Halima Aden discusses celebrating individuality at NYFW Talks
Halima Aden, American fashion model, sits down for "The Talks at NYFW" in a discussion titled "The New Face of Fashion". Aden is a Humanitarian and the first muslim woman in a burkini on Sports Illustrated, breaking boundaries for inclusivity of modest fashion. In this talk, Aden discusses her experiences in fashion and the modelling industry,...
10 Sep 2019
Torino Fashion Week: A format fusing talent and business opportunities
Turin seems to have found the recipe for bringing a packed fashion week schedule to life, one that attracts abundant creativity and a multitude of companies. Earlier this month the Piedmont capital opened its doors to an international fashion week that makes way for the creativity and talent of designers from all over the world. Torino Fashion...
12 Jul 2019
In first, Sports Illustrated will feature burkini-clad model
Sports Illustrated's annual swimsuit issue, best known for its racy covers of scantily clad bikini models, will feature for the first time a Muslim model wearing a hijab and burkini, the magazine said Monday. Somali-American model Halima Aden's rookie spread will be set in Kenya, where she born in a refugee camp and lived until the age of seven....
30 Apr 2019
Why The Modist has secured investments from Farfetch, Nicola Bulgari and Vaultier7
BACKGROUND Modest e-tailer The Modist has received strategic investments from Farfetch and Annabel Investment Holding, the private equity company of Nicola Bulgari, Vice-chairman of jeweler Bulgari Group. The announcement comes less than a year after The Modist secured 15 million US dollars (approximately 11 million pounds) in a funding round...
26 Mar 2019
Gallery Düsseldorf to highlight Modest Fashion
International fashion trade show Gallery Düsseldorf is introducing a new Modest Fashion section as part of its next event, which will take place from January 26 to 28. In a statement, organisers said that the introduction of the section was due to modest fashion being a global trend for “quite some time” as well as it being a fashion trend that...
8 Jan 2019
Video: Bazaar's fashion news - Netflix's new series on Modest Fashion
Netflix launched a series on the rising Modest Fashion industry.
26 Nov 2018