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Hugo named official apparel partner of Visa Cash App RB F1 team

German fashion company Hugo Boss has confirmed that Hugo, its youngest brand, has been named as the official apparel partner of the Visa Cash App Red Bull F1 team. The partnership comes after Hugo’s sister brand Boss announced a similar deal with the Aston Martin F1 team in June 2022, where Boss is the official fashion partner of the team,...

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Fashion |In Pictures Featured

Puma names A$AP Rocky as creative director of Formula 1 partnership

Sportswear brand Puma has named rapper A$AP Rocky as creative director for its Puma x Formula 1 partnership, with his first capsule collection to be released later this year. In a statement, Puma said its long-term creative partnership with A$AP Rocky would be rooted in the motorsport business with a focus on “the intersection of the sport and...

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