Netherlands news and archive

Amsterdam, beyond the hype: Market seducing Spanish brands… and putting them to the test

I have been living in Amsterdam for just over four years and, subjectively, I fully understand what it is about this city that attracts both talent and Spanish brands. Its manageable size, a life that moves between canals and bicycles, and the balance between tradition and modernity in one of the world's most international capitals are all part...

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Business

Hummel to manage BeNeLux market directly again

After a 30-year partnership with Dutch licensee Deventrade, Hummel is taking back direct responsibility for Belgium, the Netherlands and Luxembourg (BeNeLux). The Danish sportswear brand of German origin has established the subsidiary Hummel BeNeLux to manage all business activities in the region from January 1, 2026, Hummel announced on...

Retail

New opening in The Hague: Birkenstock expands in the Netherlands

German footwear brand Birkenstock expanded its presence in the Netherlands. On Tuesday, June 10, 2024, the company announced the opening of a new store in The Hague. This is the heritage brand’s second shop in the country, following the opening of a store in Amsterdam in December 2023. At the beginning of 2023, the company took over its...

Featured

Retail|Interview

Jérôme Dreyfuss discusses European expansion and brand values

More than 20 years after its launch, Jérôme Dreyfuss opened its first own-brand store outside of France. The leather goods brand – which recently opened its capital to the family office Cap Invest – chose the Netherlands, one of its key markets, to begin a new phase of development. FashionUnited met its founder, Jérôme Dreyfuss, in the heart of...

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Business

Hudson’s Bay Co. confirms is fully exiting the The Netherlands

New York – HBC Netherlands BV, owned by a joint venture of Hudson’s Bay Co. and Signa Retail Holdings, has recently announced it will close its 15 Hudson’s Bay stores, e-commerce site and headquarters in the Netherlands by December 31, 2019. The closings are not expected to have any impact on the day-to-day operations of the Hudson’s Bay...