Never Fully Dressed news and archive

Never Fully Dressed unveils collaboration with Porto & Bello

British fashion brand Never Fully Dressed, founded by Lucy Aylen, has unveiled a collaboration with Porto & Bello, which offers stylish and functional for individuals undergoing cancer treatment. The ‘Never Fully Dressed x Porto & Bello’ collection merges the womenswear brand’s signature prints with the practical designs of Porto & Bello, which...

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Retail|In Pictures

Never Fully Dressed opens first store in Los Angeles

British fashion brand Never Fully Dressed has opened its first permanent store in Los Angeles, US, as it continues to expand its global presence. Located on Melrose Avenue, the LA flagship follows the success of the brand’s store opening in New York City just under a year ago and its wholesale expansion across the US with partners, including...

FashionPress Release

Introducing Never Fully Dressed New Swimwear

Introducing our new swim edit launching 14.05.22 Bringing the latest designs in our striking colourways, bold prints and chic styles across one pieces & bikinis. Taking you straight from the pool to the party with a statement swim. Starting at £29, ranging from UK 6-16, with selected styles up to UK 24. Picture: Never Fully Dressed, Swimwear,...

FashionPress Release

How Never Fully Dressed are here to prove they are ‘More than a fashion brand’ with their sustainability promise

Born from customising clothes created in Lucy Aylen’s parent’s attic to be sold at Portobello and Spitalfields markets Never Fully Dressed has grown into the Globally renowned brand it is today. Although a long way from the market days we still appreciate our growing responsibility and environmental impact as a fashion brand. As a promise to...

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Retail

Never Fully Dressed announces Global-e partnership

Womenswear brand Never Fully Dressed is partnering with Global-e to boost its international offering, with the creation of localised shopping experience tailored to each market. Never Fully Dressed, known for its versatile dressing and wardrobe stables sets, is hoping the partnership with Global-e will accelerate its international growth, while...

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Retail

Clearpay announces new partnerships with retailers

UK "Buy Now, Pay Later" service Clearpay has announced partnership with a number of retailers. These new brands include Gymshark, Mac Cosmetics, Reiss, Never Fully Dressed and Ren. As well as launching new partnerships, Clearpay is presenting consumers with the bi-annual Clearpay Day sale where brand partners will offer shoppers deals and...

Retail

Never Fully Dressed tests US waters with L.A. pop-up

As brands quickly grow and prime themselves to expand into new markets—many of which are outside of their own countries — many have chosen to open up pop-up stores to gauge the level of sales as well as overall reception. Naturally, that’s exactly what the Never Fully Dressed has done. The British contemporary brand, which is known for its...