New Era news and archive

New Era to open immersive flagship store in New York City

Sports and lifestyle brand New Era is set to open its debut North American flagship store in New York City. Opening on April 27, the flagship store is located in the trendy neighbourhood of SoHo, on the corner of Houston Street and Lafayette Street. The upcoming flagship opening is in line with New Era’s broader aim of positioning itself in the...

FashionPress Release

Lacoste and New Era reinvent golf style

Forged in sport and shaped by a shared demand for style and performance, Lacoste and New Era come together to unveil a capsule collection dedicated to contemporary golf. A dialogue between two iconic brands, merging heritage with modernity through a bold, authentic and distinctly lifestyle-driven vision. Credits: Lacoste An iconic cap at the...

RetailPress Release

Columbia and New Era become latest brands to join London Designer Outlet

London Designer Outlet (LDO) can reveal international sportswear and outdoors retailer Columbia as the latest brand to sign at London’s leading outlet destination, taking a 2,210 sq ft unit on a 10-year lease. Columbia is set to open this Autumn, as LDO continues to curate a mix of premium and aspiration fashion and lifestyle labels which appeal...

Fashion

New Era strengthens ties with F1 with Atlassian Williams Racing

British F1 team Atlassian Williams Racing has signed a multi-year partnership with American lifestyle apparel and headwear brand New Era, starting from the 2026 Formula 1 season. The move will see New Era designing and producing a full range of apparel, headwear, and accessories for the entire team, drivers, and fans, replacing Atlassian...

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Business

New Era finalizes its acquisition of '47

Lifestyle brand New Era Cap, LLC has officially completed its acquisition of '47, a privately owned high-end sports lifestyle brand. Neither brand disclosed the financial details of the deal. The newly merged entity, bringing together two unique family-founded brands, is projected to generate around 2 billion US dollars in yearly revenue and...

Fashion

NHL signs new partnership with New Era Cap

The National Hockey League (NHL) has signed a multi-year deal with sports and lifestyle brand New Era Cap to produce and distribute headwear and apparel for the league globally. The agreement, which covers all 32 NHL teams, begins with the upcoming 2024-25 season. Christopher H. Koch, chief executive officer of New Era, said in a statement:...

Fashion

NHL signs new partnership with New Era Cap

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Business

New Era acquires premium sports lifestyle brand '47

New Era Cap has acquired '47, a privately held premium sports lifestyle brand at an undisclosed amount. The combined company is expected to generate approximately 2 billion dollars in annual revenue. The company said in a release that uniting New Era and '47 brings together two family-founded brands deeply rooted in sport, fashion and culture...

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People

New Era Cap names Dao-Yi Chow as creative director

New Era Cap has announced the appointment of American fashion designer Dao-Yi Chow to vice president and creative director for the brand. As a part of his new role, the company said that Chow will oversee the creation and development of the brand’s first namesake apparel line called Brand New Era. With the unveiling of Brand New Era, set for...

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Fashion

New Era teams up with pro-BMX athlete Nigel Sylvester

Sports and lifestyle brand New Era has signed a multi-year collaboration partnership deal with pro-BMX athlete Nigel Sylvester. The deal will see Sylvester being a brand ambassador and creative advisor to New Era, bringing his “unique and authentic style to several upcoming projects”. The first collaboration is a newly designed New York Mets...

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Fashion

New Era and McLaren Racing extend partnership

Sports and lifestyle brand New Era has announced a new multi-year partnership extension with F1’s McLaren Racing to “deepen and expand” their decade-long relationship. In a statement, New Era confirmed that as well as continuing as McLaren Racing’s official headwear partner, its branding will also be featured on the helmets of McLaren Formula 1...

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Business|Interview

New Era: 2023 was a record year for Europe

The German-speaking countries are the most important market for US cap supplier New Era in the Europe, Middle East and Africa (EMEA) region. Digital direct sales increased by almost 50 percent compared to the previous year. New Era is capitalising on the growing popularity of US sports in Germany and is also using events such as the National...