NHL news and archive

Psycho Bunny strengthens its sports presence with its entry into hockey

Montreal-based premium menswear brand Psycho Bunny has named National Hockey League (NHL) defenseman Lane Hutson as its newest brand ambassador, signalling the brand’s entry into the hockey world as it looks to expand its reach into a major North American sports community. The move sees Psycho Bunny continuing to build its presence within sport,...

Fashion

Champion to produce officially licensed apparel for the NFL

Athleticwear brand Champion, part of the Authentic Brands Group portfolio, is expanding its sports legacy with a new licensing deal to produce officially licensed apparel for the National Football League (NFL), adding to its existing portfolio of league partnerships which include the National Hockey League (NHL), Minor League Baseball (MiLB) and...

Featured

Fashion |In Pictures

Todd Snyder expands collaboration with Fanatics to NHL

New York-based American menswear designer Todd Snyder has expanded his partnership with Fanatics, which designs, manufactures and sells licensed fan gear, to launch a limited-edition collection with the National Hockey League (NHL). The collaboration builds on the success of the Todd Snyder + NFL Collection, which launched in December 2024 and...

Fashion |In Pictures

Moose Knuckles launches NHL Four Nations capsule collection

Canadian luxury outerwear brand Moose Knuckles has teamed up with the National Hockey League (NHL) to launch a capsule collection inspired by the NHL Four Nations Face-Off tournament. The limited-edition collection aims to celebrate the international spirit of hockey, blending Moose Knuckles’ signature design with elements rooted in the energy...

Fashion |In Pictures

Kith collaborates with NHL team the New York Rangers

American fashion and lifestyle brand Kith is proudly celebrating its New York City roots with a new collaboration with the National Hockey League (NHL) team the New York Rangers, which includes partnerships with Bauer, Mitchell & Ness, and Avirex. The Kith for the New York Rangers collection features apparel, accessories, and lifestyle goods...

Fashion |In Pictures

Lauren McDavid launches premium fanwear label

Interior designer Lauren McDavid, the wife of NHL star Connor McDavid, has launched a premium apparel brand ‘Sports Club Atelier,’ which aims to “elevate sportswear into wearable memorabilia”. On the brand’s Instagram, McDavid states that Sports Club Atelier was launched to redefine sportswear “by blending high fashion with fandom to create...

Featured

Fashion |Interview

Fanatics boosting growth with branded and female-focused collabs

Fanatics Commerce, a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, is looking to produce more branded and female-focused collaborations following the successful launch of its Lululemon x Fanatics x NHL collection last week. The collection with Canadian activewear brand Lululemon...

Fashion |In Pictures

Lululemon teams up with Fanatics to launch NHL merchandise

Canadian activewear brand Lululemon is partnering with Fanatics to launch a new premium line of fan apparel for the National Hockey League (NHL). The multi-year partnership will see Lululemon offering a collection of some of its most popular men’s and women’s products for Fanatics, including the Scuba Hoodie, Define Jacket, Align Pant, Steady...

Fashion

NHL signs new partnership with New Era Cap

The National Hockey League (NHL) has signed a multi-year deal with sports and lifestyle brand New Era Cap to produce and distribute headwear and apparel for the league globally. The agreement, which covers all 32 NHL teams, begins with the upcoming 2024-25 season. Christopher H. Koch, chief executive officer of New Era, said in a statement:...

Fashion

NHL signs new partnership with New Era Cap

Fashion |In Pictures

Bape and Mitchell & Ness unveil NHL collection

Japanese streetwear label Bape has teamed up with sportswear brand Mitchell & Ness to launch an exclusive collaboration with the National Hockey League (NHL). The Mitchell & Ness x Bape x NHL collection launches on December 23 and offers a fusion of classic sports aesthetics and streetwear flair, utilising the distinctive style of the Anaheim...

Fashion

Chicago Blackhawks launches streetwear collection with Just Dishin

NHL team Chicago Blackhawks has released a streetwear collection in collaboration with Buffalo-based fashion label Just Dishin targeting the next generation of ice hockey fans. The limited-edition collaboration aims to bring “hype culture to hockey,” explains the Chicago Blackhawks in a press release while “pushing the boundaries of...