Odd Molly news and archive

Scoop x Pure: Six brands attending for the first time in February

UK trade show Scoop x Pure is returning to London next week to showcase thousands of premium and ready-to-wear womenswear and accessories collections. As well as featuring returning designers like Feri, Sancia, Louise Hendricks, Pom Amsterdam, Primrose Park, Goldfinch, Copenhagen Studio, and Supa Snug, the show will feature a roster of new...

People

Odd Molly co-CEO steps down, stays on as advisor

Swedish fashion retailer Odd Molly has announced that its co-CEO Sara Fernstrom has stepped down from her position but will remain in an advisory role at the company. Fernstrom is staying on to help the company finalise additional new territory operators the company claims are under way and will work closely with the chairman of the board to...

People

Eyeing international expansion, Odd Molly hires two senior executives

Swedish lifestyle brand Odd Molly aims to expand its global presence by entering the North American market and growing its omni-channel retail business worldwide. The company said in a statement that as part of Odd Molly’s plan to expand outside of Europe, the company has hired a new leadership team. Together with the CEO Jennie Högstedt Björk,...

Featured

Fairs

Pure aims to become London's biggest menswear & womenswear trade fair

Things were abuzz this season at fashion trade fair Pure London, as the UK's largest show introduced menswear, shook up its layout and launched over 300 new brands in its ongoing quest to bring 'newness' to its buyers and retailers. "This season we really set about re-editing the show," said Julie Driscoll, Portfolio Director for Pure London....

Fashion

Scoop to host Scandinavian brands

London-based fashion tradeshow, Scoop International, which is dedicated to contemporary premium womenswear, accessories, footwear and lifestyle labels, has announced that it will present a Scandinavian-themed autumn/winter 2013 show. Following the success of focusing on Belgian brands at its spring/summer 2013 edition in August, Scoop will host...

Fashion

Odd Molly X Daisy Lowe

In mid January Helena Christensen took over the Chelsea Hotel in New York capturing Daisy Lowe for Odd Molly’s AW10. Previously multi-talented model Helena Christensen was the face of Odd Molly. Daisy Lowe has landed several major campaigns and at just 20 years old, she is labelled as of the most stylish people of the UK. 90s supermodel Helena...

Fashion

Odd Molly opens in US

To increase its presence in the US, Swedish lifestyle company Odd Molly opened its first proprietary store in the fashion district of Los Angeles. The store will have nearly 250 square meters of retail space and is designed according to the concept of the Stockholm store. With a proprietary store, Odd Molly will have the opportunity to display...

Fashion

Odd Molly opens in LA

Swedish fashion brand Odd Molly will be launching a store on Robertson Boulevard in Los Angeles to increase its presence in the US. The 250 square meter store with a holistic interior will open its doors in spring 2010 in the centre of Los Angeles. Known for its Bohemian feel, Odd Molly was set up seven years ago and took home various awards...

Fashion

Christensen for Odd Molly

Supermodel Helena Christensen is the new face of Swedish fashion brand Odd Molly. The company moved its runway show from London to the Grand Hotel in Stockholm. Previously Odd Molly's annual catwalk show ‘World Premiere’ took place in Copenhagen and the year prior to that in Hollywood. Odd Molly is known for its hippiesque and wearable designs....

Fashion

Odd Molly and Helena Christensen collaboration

Swedish fashion company Odd Molly will launch its SS09 in cooperation with Danish model and photographer Helena Christensen. The the partnership will start at the premiere of the Odd Molly collections during Copenhagen International Fashion Week on August 8th at the Hotel D’Angleterre. The catwalk show will have Helena Christensen as the hostess...